While providing raw data in places like Data.gov is a great first step in opening up government, it is insufficient. Realizing the spirit of the Open Government Directive will require dramatic improvements in user experience. John will use concrete examples to demonstrate how government agencies can harness the power of information visualization to give the American people the insights they need (not just the data needed) to make informed decisions and dramatically improve interactions with the government.

1. Inaccessiblefor many Overwhelming Data isopenlyavailable Doesn’t drive decisions Doesn’t tella story Data is not enough Great first step Beyond Data.gov How to tell great stories with your data Same old Same old Inspire you to visualize your data Data.gov Examples Thinkingbeyondbar chart Hands-onPractice Hire us tohelp you GreatExamples Best Practices Don’t panic! Tell a story! oops It’ll be fun! Freudian slip

2. Vision Science Cognitive Neuroscience Linguistics PhD on Math in Brain PhD Cognitive Science Post Doc at UCLAduring Dot.Com boom John Whalen Professor in Psychology Director, User Experience& Design @ e.magination Usability/ Accessibility User Experience OnlineStrategy InformationArchitecture

3. Baltimore’sLargest VisualDesign DOJ FDA InteractionDesign ContentCreation Since 1992 Usability/ Accessibility USDA InformationArchitecture SampleClients CareFirst Design About AARP e.magination APA Discovery Delivery Development OnlineStrategy Web Sites User Research Support CMS .NET Intranets MicrosoftSharePoint CustomApps Custom Apps Stakeholder Research eCommerce Ektron SystemIntegration Facebook Online iPhone

4. Inaccessiblefor many Overwhelming Data isopenlyavailable Doesn’t drive decisions Doesn’t tella story Data is not enough Great first step How to tell great stories with your data Beyond Data.gov Same old Same old Inspire you to visualize your data Data.gov Examples Thinkingbeyondbar chart Hands-onPractice Hire us tohelp you GreatExamples Best Practices Don’t panic! Tell a story! oops It’ll be fun! Freudian slip

8. Inaccessiblefor many Overwhelming Data isopenlyavailable Doesn’t drive decisions Doesn’t tella story Data is not enough Great first step Beyond Data.gov How to tell great stories with your data Same old Same old Inspire you to visualize your data Data.gov Examples Hands-onPractice Hire us tohelp you Thinkingbeyondbar chart GreatExamples Best Practices Don’t panic! Tell a story! oops It’ll be fun! Freudian slip

9. We can do better

10. Now that’s better!!!!!

11. Maybe brain science can help…

12. Inaccessiblefor many Overwhelming Data isopenlyavailable Doesn’t drive decisions Doesn’t tella story Data is not enough Great first step Beyond Data.gov How to tell great stories with your data Same old Same old Inspire you to visualize your data Data.gov Examples Thinkingbeyondbar chart Hands-onPractice Hire us tohelp you Best Practices GreatExamples Don’t panic! oops Tell a story! It’ll be fun! Freudian slip

13. Source: http://www.thebackofthenapkin.com/tools.php

14. Source: http://www.khulsey.com/dp_smart-car_cutaway.jpeg

15. Source: http://www.xplane.com/

16. Source: http://www.informationisbeautiful.net/2009/the-visual-miscellaneum/

17. New Deal NASA’s lifetimebudget Worst casescenario Marshall Plan Chinesestimuluspackage UKBailout Financialcrisis cost Africa’s Debt Source: http://www.informationisbeautiful.net/2009/the-visual-miscellaneum/

18. Source: http://www.informationisbeautiful.net/

19. What one word describes the biggest boon to improved information presentation at your company? Source: http://www.juiceanalytics.com/writing/

20. Source: http://www.informationisbeautiful.net/2009/the-visual-miscellaneum/

21. Source: http://www.informationisbeautiful.net/2009/the-visual-miscellaneum/

22. Source: http://www.informationisbeautiful.net/2009/the-visual-miscellaneum/

23. Source: http://www.xplane.com/

24. Source:http://julianhansen.com

25. Source: http://bit.ly/200-years

26. Inaccessiblefor many Overwhelming Data isopenlyavailable Doesn’t drive decisions Doesn’t tella story Data is not enough Great first step Beyond Data.gov How to tell great stories with your data Same old Same old Inspire you to visualize your data Data.gov Examples Thinkingbeyondbar chart Hands-onPractice Hire us tohelp you GreatExamples Best Practices Don’t panic! Tell a story! oops It’ll be fun! Freudian slip

27. Source: http://bit.ly/visualization-advice-to-novices

28. Source: http://bit.ly/remove-chart-junk

29. Edward Tufte – coming to a Recovery panel near you! Before After

30. Source: http://www.thebackofthenapkin.com/tools.php

31. Source: http://www.visual-literacy.org/periodic_table/periodic_table.html

32. Source: http://www.juiceanalytics.com/chartchooser/

33. Don’t be afraid to keep it simple Source: http://www.slideshare.net/danroam/healthcare-napkins-all

34. Inaccessiblefor many Overwhelming Data isopenlyavailable Doesn’t drive decisions Doesn’t tella story Data is not enough Great first step Beyond Data.gov How to tell great stories with your data Same old Same old Inspire you to visualize your data Data.gov Examples Thinkingbeyondbar chart Hire us tohelp you Hands-onPractice GreatExamples Best Practices Don’t panic! Tell a story! oops Freudian slip It’ll be fun!

35. Make a visualization that tells the story of the table below: US Foreign Aid ($ Billions) Source: http://www.thebackofthenapkin.com/tools.php

36. My turn: US Foreign Aid ($ Billions)

37. Inaccessiblefor many Overwhelming Data isopenlyavailable Doesn’t drive decisions Doesn’t tella story Data is not enough Great first step Beyond Data.gov How to tell great stories with your data Same old Same old Inspire you to visualize your data Thinkingbeyondbar chart Hands-onPractice Hire us tohelp you Data.gov Examples GreatExamples Best Practices Don’t panic! Tell a story! oops It’ll be fun! Freudian slip

39. Source: http://bit.ly/md-technologists-by-year

40. Source: http://bit.ly/us-foreign-aid

41. Source: http://bit.ly/us-gov-expenses

42. Favor ites Inspi ration al

43. Inaccessiblefor many Overwhelming Data isopenlyavailable Doesn’t drive decisions Doesn’t tella story Data is not enough Great first step Beyond Data.gov How to tell great stories with your data Same old Same old Inspire you to visualize your data Data.gov Examples Thinkingbeyondbar chart Hands-onPractice Hire us tohelp you GreatExamples Best Practices Don’t panic! Tell a story! oops It’ll be fun! Freudian slip

44. Beyond Data.gov slideshare.net/emagination Thank You John Whalen e.magination www.emagination.com john.whalen@emagination.com @emagination @johnwhalen 240-281-0764

45. References http://www.smashingmagazine.com/2007/08/02/data-visualization-modern-approaches/ http://manyeyes.alphaworks.ibm.com/manyeyes/ http://www.visualcomplexity.com/vc/ http://www.infosthetics.com/ http://flowingdata.com/ http://www.gapminder.org/ http://thebackofthenapkin.com http://www.informationisbeautiful.net/ http://www.juiceanalytics.com/writing/ http://www.juiceanalytics.com/chartchooser/