1. Logo Guidelines
CLIENT: OMAN NET
CONTENT: INTRODUCTION - OVERVIEW
THE LOGO DESIGN
COLOR PALETTE
DESIGN CONSTRAINTS
USING THE LOGO
NOVEMBER 2010 PAGE 1 of 6

2. 1
INTRODUCTION - OVERVIEW
A brand is much more than a logo. It's a promise that companies make to their customers -
not only through what they say but also by what they do.
By following the brand guidelines and Corporate Identity System we can maintain the
consistency throughout the marketing material while the integrity of the logo can be
sustained as well.
2
THE LOGO DESIGN
Primary Logo
Logomark
Logotype
Blue indicates Clear Space. The blue area must be kept free of other elements. Grey
padding indicates Safe Zone. Magenta indicates type and elements alignment and
boundaries.
The minimum required Clear Space is defined by the measurement ‘X’ (equal to the height
of the uppercase letters, known as the ‘cap-height.’ The width is equal to the height.)
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3. Alternative Logo Version
The logo in solid black The logo in white (reversed)
Minimum logo width Social media Website favicon
profile images
3 cm
16 x 16 px
Font(s) Used In The Logo
Newtext Regular BT
1234567890!@#$%^&*()-=+
ABCDEFGHIJKLMNOPQRSTU-
VWXYZ
abcdefghijklmnopqrstuvwxyz
3
COLOR PALETTE
Primary color
Pantone 355 Pantone 368 Pantone 704
C94 M0 Y100 K0 C57 M0 Y100 K0 C0 M90 Y72 K29
R19 G143 B52 R110 G187 B32 R178 G19 B28
#138F34 #3D8FCD #B2131C
Grayscale color
PMS Black C (39.2%) PMS Black C (28.1%) PMS Black C (90.02%)
C0 M0 Y0 K39.2 C0 M0 Y0 K28.1 C0 M0 Y0 K90.02
R155 G155 B155 R183 G183 B183 R25 G25 B25
#9B9B9B #B7B7B7 #070606
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4. 4
DESIGN CONSTRAINTS
Exclusion zone
.35cm
.35cm
Make sure that text or other
design elements do not
encroach on the logo.
.35cm
.35cm
Minimum reproduction size
3 cm
1.2 cm
Exceptions to minimum size restrictions include name badges, business cards, or other
small products.
WARNING! please do not abuse your logo
Make sure the logo contrasts with Do not change the relative size
background colour. of elements.
The logo should not be used as part Do not change element position
of a sentence.
Do not stretch or distort your logo Do not change fonts or color
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5. 5
USING THE LOGO
Using With The Oman Net Logo
YOUR AD YOUR AD
In most cases, use of one company logo is all that is required. If an advertiment is made
by oman net then that logo is usually all that is required on YOUR ADVERTISEMENT
for recognition of your audience and/or customers.
Using With Other Logo
When the Oman Net logo is used with another logo, both logos should be scaled
to the same visual weight and the separation distance should be at least double
the exclusion zone:
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6. USING THE LOGO
Using Oman Net logo in Credit or ATM card
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