Buying an email list might sound like a good idea, but it’s really not, and it could cost you big time. There are lots of less expensive and more effective ways to build a bigger list.

1. Visit www.EmailDelivered.com for Email Marketing and Deliverability Tips, Tools, & Training

2. 1. Legal Implications
We all know about the CAN SPAM law. Too many spam
reports can cause you some serious problems (NOTE: Each
violation under US law allows for fines up to $16,000.)
Visit www.EmailDelivered.com for Email Marketing and Deliverability Tips, Tools, & Training

3. Visit www.EmailDelivered.com for Email Marketing and Deliverability Tips, Tools, & Training
2. Your Email Program May Get Shut Down
If you're using a commercial email service provider, you can almost
guarantee that buying lists will get your account shut down...
IMMEDIATELY.

4. Visit www.EmailDelivered.com for Email Marketing and Deliverability Tips, Tools, & Training
3. Reputation
Purchased lists contain spam traps and bad addresses = reputation
killers!

5. Visit www.EmailDelivered.com for Email Marketing and Deliverability Tips, Tools, & Training
3. Reputation
Blacklists, which will cause your messages to be blocked at the
source.

6. Visit www.EmailDelivered.com for Email Marketing and Deliverability Tips, Tools, & Training
3. Reputation
High complaints = IP address blacklisted and even hurt your domain
reputation with some providers. Simply changing an IP address in this
case will not help.

7. Visit www.EmailDelivered.com for Email Marketing and Deliverability Tips, Tools, & Training
4. Waste of Resources
Buying lists not only wastes your money, but also your time.

8. Here are 7 ways that you can get
subscribers that are both less expensive and
more effective:
Visit www.EmailDelivered.com for Email Marketing and Deliverability Tips, Tools, & Training
5. There Are Better Alternatives to List Building
1. Joint venture/affiliate swaps
(Trade emails and/or product
promotions)

9. Visit www.EmailDelivered.com for Email Marketing and Deliverability Tips, Tools, & Training
2. Sponsored emails (you pay
for an ad in someone else's
newsletter and drive people to
your landing page)
3. Facebook Ads (If you DO
have a purchased list, try
uploading to Facebook and
advertising there)

10. Visit www.EmailDelivered.com for Email Marketing and Deliverability Tips, Tools, & Training
4. Pay Per Click Ads
There are a number of pay per
click options that can help you
buy quality traffic (build your
email list)
5. Media Buys
Purchase media from other list
owners with audiences similar
to yours.

11. Visit www.EmailDelivered.com for Email Marketing and Deliverability Tips, Tools, & Training
6. Direct Mail
Rent mailing lists to find
targeted subscribers to your
email list. (This is highly
effective when done right)
7. Inbound Content Marketing
People search the Internet for
INFORMATION. The more
content you can provide, the
better.

12. For over a decade Heather Seitz used email marketing to
build successful companies and had to solve the biggest
barrier to consistent profitability: deliverability. Today she is
the Co-Founder and CEO of Email Delivered.
For more information on email lists, click here
http://www.EmailDelivered.com/5-reasons-buy-email-list.
Remember to sign up for the FREE Email Delivered Pulse
newsletter for articles, tips, and recommended resources
for email marketing.
Visit www.EmailDelivered.com for Email Marketing and Deliverability Tips, Tools, & Training