Emakina Academy #13 : Conclusions

Emakina Emakina Academy #13 CMS for International Accounts RECOMMENDATIONS & CONCLUSIONS Steven Volders < Emakina Philip Achten < The Reference

Conclusion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

I. Definition of CMS: ECM > WCM

I. Definition of CMS: ECM > WCM Web Content Management is a subset of Enterprise Content Management.

II. CMS Tools Competitive landscape

I. Positioning of CMS in the market > Gartner ,[object Object],[object Object],[object Object],[object Object],Gartner MarketScope for Web Content Management, 15 october 2008

I. Positioning of CMS in the market > Gartner ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Gartner MarketScope for Web Content Management, 15 october 2008

I. Positioning of CMS in the market > Gartner Gartner MarketScope for Web Content Management, 15 october 2008 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

I. Positioning of ECM in the market > Gartner Leaders: IBM, EMC (Documentum), Open Text, Oracle, Microsoft Visionaries: Interwoven [Vignette] Source: Gartner ECM Magic Quadrant, 2008

I. Positioning of CMS in the market > Gartner Source: Gartner ECM Magic Quadrant, 2008 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

I. Positioning of ECM in the market > Gartner Source: Gartner ECM Magic Quadrant, 2004 Fastest ECM movers (2004 – now): Microsoft & Oracle Evolved from Niche Players to leaders in ECM! Oracle acquired Stellent for WCMS (2006) => Stellent disappeared from MQ 2008

I. Positioning of ECM in the market > Gartner Source: Gartner ECM Magic Quadrant, 2008

I. Positioning of CMS on the market > Forrester Forrester Wave – Web Content Management for external sites, Q3 2007 WCM Leaders: SDL Tridion Interwoven Fatwire Since Microsoft did significant progress with launch of MOSS 2007 22 jan 2009 : Interwoven taken over by Autonomy => full ECM Suite

I. Positioning of CMS on the market > Forrester Forrester Wave – Web Content Management for external sites, Q2 2005

III. CMS Overview Upper-Tier Mid-Market Entry-level ECM (including WCM) EMC (Documentum) / OpenText (RedDot) / Interwoven (TeamSite) / Vignette / Oracle ECM / IBM (Lotus WCM) / CoreMedia / … Microsoft MOSS 2007 (WCMS) Alfresco Nuxeo WCM (Pure Player) SDL Tridion / Fatwire / CoreMedia / Day / Mediasurface Morello / Percussion Ektron / SiteCore / eMagic Drupal / OpenCms / Joomla! eZ Publish / SilverStripe / Plone / Umbraco Source: CMS Watch WCM Report 2009 + EMAKINA

III. CMS Tools Evaluation > Drupal Drupal Strengths Weaknesses ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: CMS Watch WCM Report 2009 + EMAKINA

III. CMS Tools Evaluation > Drupal Drupal EMAKINA References KnaufInsulation ( http://www.knaufinsulation.com/ ) Knauf Insulation country websites ( http://www.knaufinsulation.es/ 20+ websites) Ecose Technology ( http://www.ecose-technology.com ) Transmission (Belgacom) ( http://www.lemondeavectoi.org ) Teleroute TransportPlaza ( http://www.transportplaza.eu ) PIAS ( http://www.pias.com/ ) IBBT ( http://www.ibbt.be ) Synatom ( http://www.synatom.com ) Benecol ( http://www.benecol.be ) Panasonic ( http://www.ilovelumix.fr ) Abbott ( http://www.le-psoriasis.be )

III. CMS Tools Evaluation > OpenCms OpenCms Strengths Weaknesses ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: CMS Watch WCM Report 2009 + EMAKINA

III. CMS Tools Evaluation > OpenCms OpenCms EMAKINA References ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: CMS Watch WCM Report 2009 + EMAKINA

III. CMS Tools Evaluation > eMagic eMagic Strengths Weaknesses ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: CMS Watch WCM Report 2009 + EMAKINA

III. CMS Tools Evaluation > eMagic eMagic EMAKINA References ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: CMS Watch WCM Report 2009 + EMAKINA

III. CMS Tools Evaluation > ektron ektron CMS400.Net Strengths Weaknesses ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: CMS Watch WCM Report 2009 + EMAKINA

III. CMS Tools Evaluation > ektron ektron CMS400.Net EMAKINA References ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

III. CMS Tools Evaluation > SiteCore SiteCore .Net CMS Strengths Weaknesses ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: CMS Watch WCM Report 2009 + EMAKINA

III. CMS Tools Evaluation > SiteCore SiteCore .Net CMS EMAKINA References ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

III. CMS Tools Evaluation > MOSS 2007 MOSS 2007 Strengths Weaknesses ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: CMS Watch WCM Report 2009 + EMAKINA

III. CMS Tools Evaluation > MOSS 2007 MOSS 2007 EMAKINA References ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

III. CMS Tools Evaluation > Morello MediaSurface Morello Strengths Weaknesses ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: CMS Watch WCM Report 2009 + EMAKINA

III. CMS Tools Evaluation > Morello MediaSurface Morello EMAKINA References ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

III. CMS Tools Evaluation > SDL Tridion SDL Tridion Strengths Weaknesses ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: CMS Watch WCM Report 2009 + EMAKINA

III. CMS Tools Evaluation > SDL Tridion SDL Tridion EMAKINA References ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

III. CMS Tools Evaluation > Interwoven Interwoven TeamSite Strengths Weaknesses ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: CMS Watch WCM Report 2009 + EMAKINA

III. CMS Tools Evaluation > Interwoven Interwoven TeamSite EMAKINA References ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

IV. Our Expertise CMS Tools Services

IV. Our Experience > Supported CMS Tools Upper-Tier Mid-Market Entry-level ECM (including WCM) EMC (Documentum) / OpenText (RedDot) / Interwoven (TeamSite) / Vignette / Oracle ECM / IBM (Lotus WCM) / CoreMedia / … Microsoft MOSS 2007 (WCMS) Alfresco Nuxeo WCM (Pure Player) SDL Tridion / Fatwire / CoreMedia / Day / Mediasurface Morello / Percussion Ektron / SiteCore / eMagic Drupal / OpenCms / Joomla! eZ Publish / SilverStripe / Plone / Umbraco Source: CMS Watch WCM Report 2009 + EMAKINA

IV. Our Expertise > Services ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

V. CMS Selection & Project Recommended Approach

V. CMS Selection > Recommended approach ,[object Object],[object Object],[object Object],[object Object],[object Object]

V. CMS Project > Recommended approach Professional support of Emakina, experienced partner.

VI. Conclusion ,[object Object],[object Object],[object Object]

But your website is only one element of a wider brand experience …

Integrated Digital Brand Experience Print / Outdoor Video TV Radio Events CRM and e-mail Buzz / Viral campaign Search Engine Marketing Social Media Display Advertising E-commerce Websites Mobile Marketing

Core Activities and Competence Centres Website Application Developping Web Building Interactive Marketing Perform Media Mobile Direct aprilFIRST Live Motion Think Social

VI. Conclusion > The Emakina network in a nutshell ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Thank You ! Any Questions ? Check out our daily updates on blog.emakina.com

VI. Conclusion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

VI. Conclusion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Conclusion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Conclusion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Conclusion CMS vs. Purpose Matrix Corporate « Brochure » Community Website Basic Interactive Entreprise Intranet Interactive Marketing Micro Sites E-business Website Multi-Channel Tridion - - - - √ + √ + √ + √ + Sitecore - √ - √ + √ √ - √ - - √ - MOSS 2007 √ - √ √ + √ - - - - - Drupal √ - √ + √ - √ - - - emagiC CMS.Net √ + √ - √ - √ √ - - - √ CMS is a possible fit with this purpose √ + CMS may fit well with this purpose √ - CMS is a plausible fit with this purpose - CMS is unlikely to fit with this purpose

Conclusion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Conclusion ,[object Object],[object Object],[object Object]

Conclusion ,[object Object],[object Object],[object Object],[object Object],[object Object]

Emakina Academy #13 : Conclusions

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Emakina Academy #13 : Conclusions