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Health-related Web search habits A recent Belgian study
Presentation of the survey
Objectives ,[object Object],[object Object],[object Object],Methodology
Sample’s profile 18-34 Higher Upper FR Urban Non urban YES NO 35-54 55+ Male Female FL
Results
Internet consultation frequency 88% have already searched for health-related information on the Web 29% search for health-related info every week N=1000
Motivation to consult the Web for health-related info    First    Top 3 49% are primarily searching info about symptoms / problems they personally suffer from N=884
Research mode N=884 Q4. Le plus souvent, lorsque vous consultez Internet sur des matières de santé, démarrez-vous votre recherche par un moteur de recherche (Google, …) ou vous rendez-vous directement sur un site spécifique?
Health-related visited sites N=884
Confidence towards available sites N=884    First    Top 3 Q6. Parmi ces différents types de sites, auquel accordez-vous le plus de confiance?
Confidence criteria N=884 Q7. Lorsque vous recherchez de l’information sur la santé ou des médicaments sur Internet, sur quels critères vous basez-vous pour évaluer la qualité, le sérieux et la crédibilité de ce que vous trouvez?
On-line medicines purchase N = 1000 Q8. Avez-vous déjà acheté des médicaments par Internet? OTC or RX ?
Types of medicines bought on-line N = 40
Reasons for buying medicines on-line N = 40
Some opinions about on-line medicines purchase 55% 65% 63% 40% 33% 65% 33% 45% 35% 10% N = 1000 No danger Same good quality as products bought in pharmacy No instruction from a doctor or pharmacist Contra-indications should initially be checked Are likely to be counterfeits of less quality Risks of harmful abuses Only through sites with recognized quality label Take care to have a complete scientific note No control of the expiry date Access to very good drugs not available in Belgium     Disagree    Agree Buyers (N=40)
Internet site of my pharmacist N = 1000 Q14. Does your pharmacist have an Internet site? Q15. Would you find this useful?
Motivations towards a pharmacist site N = 598 who would find this useful
Complementary results from a Microsoft research in the U.S. * http://research.microsoft.com/en-us/um/people/ryenw/papers/WhiteTOIS2009.pdf Ryen White and Eric Horvitz November 2008
Cyberchondria ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Methodology Objectives
Some results ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Some results ,[object Object],[object Object],[object Object],Your queries for that serious Illness persist then over weeks, months or years This escalation has interrupted your online activity This escalation has interrupted your other activities
Some results ,[object Object],[object Object],[object Object],[object Object],[object Object]
Some results ,[object Object],[object Object],What was it about the content of those pages that contributed to your anxiety?
Conclusions ,[object Object],[object Object],[object Object],[object Object]

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Emakina Academy / Ipsos

  • 1. Health-related Web search habits A recent Belgian study
  • 3.
  • 4. Sample’s profile 18-34 Higher Upper FR Urban Non urban YES NO 35-54 55+ Male Female FL
  • 6. Internet consultation frequency 88% have already searched for health-related information on the Web 29% search for health-related info every week N=1000
  • 7. Motivation to consult the Web for health-related info  First  Top 3 49% are primarily searching info about symptoms / problems they personally suffer from N=884
  • 8. Research mode N=884 Q4. Le plus souvent, lorsque vous consultez Internet sur des matières de santé, démarrez-vous votre recherche par un moteur de recherche (Google, …) ou vous rendez-vous directement sur un site spécifique?
  • 10. Confidence towards available sites N=884  First  Top 3 Q6. Parmi ces différents types de sites, auquel accordez-vous le plus de confiance?
  • 11. Confidence criteria N=884 Q7. Lorsque vous recherchez de l’information sur la santé ou des médicaments sur Internet, sur quels critères vous basez-vous pour évaluer la qualité, le sérieux et la crédibilité de ce que vous trouvez?
  • 12. On-line medicines purchase N = 1000 Q8. Avez-vous déjà acheté des médicaments par Internet? OTC or RX ?
  • 13. Types of medicines bought on-line N = 40
  • 14. Reasons for buying medicines on-line N = 40
  • 15. Some opinions about on-line medicines purchase 55% 65% 63% 40% 33% 65% 33% 45% 35% 10% N = 1000 No danger Same good quality as products bought in pharmacy No instruction from a doctor or pharmacist Contra-indications should initially be checked Are likely to be counterfeits of less quality Risks of harmful abuses Only through sites with recognized quality label Take care to have a complete scientific note No control of the expiry date Access to very good drugs not available in Belgium  Disagree  Agree Buyers (N=40)
  • 16. Internet site of my pharmacist N = 1000 Q14. Does your pharmacist have an Internet site? Q15. Would you find this useful?
  • 17. Motivations towards a pharmacist site N = 598 who would find this useful
  • 18. Complementary results from a Microsoft research in the U.S. * http://research.microsoft.com/en-us/um/people/ryenw/papers/WhiteTOIS2009.pdf Ryen White and Eric Horvitz November 2008
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