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30 years in Sales and Business Development. Founder of Transelling™, a sales improvement methodology and transformational company with a proven sales approach for the information services, high technology, consulting, health care, finance, and telecommunications industries. Our approach is geared toward CEOs, VPs of Sales, and Consulting Partners with companies that have complex sales evaluations for their products and services in the B2B and B2C selling world. Specialties: Sales performance improvement. Individual and teams performance effectiveness. Sales process implementation. Training on skills and coaching for salespeople and sales managers. Behavioural transformation.