In this presentation from Marc Phillips, Managing Partner of Arafura Ventures (www.arafuraventures.com), and author of "Inside Silicon Valley: How the deals get done," you'll learn how to build a pitch deck that will help you stand out from the crowd, inspire investor confidence, and get you funded. This slide-by-slide approach draws from real-life pitch decks to show you what works, and why. Takeaways include: - Crafting your positioning line - Presenting your problem/solution - Analyzing market size - Pulling together your financials - Your IP/Defensibility/Scalability chart - and more! Brought to you by Early Growth Financial Services (www.earlygrowthfinancialservices.com)

1. http://www.arafuraventures.com
Get Noticed with the Ultimate
Startup Pitch Deck
#startuppitchdeck

2. 2
“Startups face a huge burden in today’s
economy, often having to choose between
funneling resources toward creating their
goods and services or managing the often
complex accounting, tax and financial
strategy planning necessary to run a
successful business.”
~ David Ehrenberg,
Founder and CEO
Early Growth Financial Services
www.recruitloop.com

3. Introduction
• Serial Entrepreneur. 5 exits, 2 failed.
• Lived in Silicon Valley 14 years
• Run a micro $15 million fund
• Check size = Up to $500k + $500k into Series A
•Author of..

4. Recent Investments
All-in-one cloud contact center and telephony
solution.
Next generation online brand management and IP
protection software platform.
Localization & Translation software platform
Baggage tag and tracking software platform.
Commercial property energy analytics and bill
forecasting software platform.

5. Recent Investments
Retargeting advertising platform.
EDM app and reservation platform for live venues.
Session performance management software for
applications.

6. Investment Pitch Deck Essentials
• Slide 1: Logo/Mission/Positioning Line. Founders.
• Slide 2: The Problem We Solve
• Slide 3: The Solution
• Slide 4: The Market Size
• Slide 5: The Product/Technology Architecture
• Slide 6: IP/Defensibility/Scalability Chart
• Slide 7: Go To Market/Distribution
• Slide 8: Competitor Matrix
• Slide 9: Revenue Projections
• Slide 10: The Advisors
• Slide 11: Use of Funds
• Slide 12: Exit Strategy
SV Speak: The Deck

7. Slide 1: Logo/Mission/Positioning Line
SV Speak: Elevator Pitch

8. Slide 1: Logo/Mission/Positioning Line
SV Speak: Investment Ready

9. If you don’t know the investors......
SV Speak: Wheelhouse

10. Slide 2: The Problem We Solve
SV Speak: The “aha” moment

11. Slide 2: The Problem We Solve

12. Slide 3: The Solution
SV Speak: Shiny New Thing

13. Slide 3: The Solution

14. Slide 4: The Market Size

15. Slide 4: The Market Size
SV Speak: Hitting
it out of the park

16. Slide 5: Product/Technology Architecture

17. Slide 5: Product/Technology Architecture
http://www.arafuraventures.com

18. Slide 5: Product/Technology Architecture
SV Speak: The
user perspective

19. Slide 6: IP/Defensibility/Scalability Chart
SV Where’s the IP?

20. Slide 6: IP/Defensibility/Scalability Chart

21. Pitch Tips
• Select investors that can re-up on their investment
• Short sentences, non technical speak
• Investors watch body language
• Don’t hesitate, maintain eye contact
• Defer to co-founder/CTO
• Keep consistent momentum/pace in presentation
• Control emotion, be prepared for conflict
• Be aware of your emotional timeline
• Connect with analogies and anecdotes
• Reiterate Team, Market Size and Product Fit

22. Slide 7: Go To Market /Distribution
SV Speak: Block and Tackling

23. Slide 8: Competitor Matrix

24. Slide 8: Competitor Matrix

25. Slide 9: Revenue Projections
SV Speak: Hitting the Numbers

26. Slide 9: Revenue Projections
SV Speak: Get Behind
the Numbers

27. Slide 9: Revenue Projections
SV Speak: Financial Runaway

28. Slide 10: The Advisors
SV Speak: Friend of the Firm

29. Slide 11: Use of Funds
SV Speak: overcooked valuation

30. Slide 12: Exit Strategy

31. Thank You and Q&A
http://www.arafuraventures.com
Marc Phillips
Arafura Ventures
415.606.0900
marc@arafuraventures.com
Gadiel Morantes
Early Growth Financial Services
415.234.3437
contact@earlygrowthfinancialservices.com