1. Trans Fat Free Ganaches:
White and Chocolate
February, 2011

2. Dessert Cake - $ Share
 Dessert Cakes contribute
17% of the Cake Category
Sales.
 Good category to improve
upon to have impact on
entire cake category.
Dessert Cakes
have the #2
share within the
Cake Category.
Source: Perishables Group Fresh Facts 52 Wks ending 9/25/10

3. Cake Trends
 The Cake Category is up 4% in unit sales and
1% in dollar sales.
Dessert Cakes
are up 3.0% over
a year ago.
Avg.
Retail $6.81 $2.33 $4.48 $8.18 $4.20 $3.73 $17.19 $9.22 $16.44 $9.55 $8.91
Price
Source: Perishables Group Fresh Facts 52 Wks ending 9/25/10

4. Dessert Cake Analysis
Summary
 Dessert Cake Flavor Trends
 Top four dessert cake flavors (Chocolate, Carrot, Yellow/Golden, and Red Velvet)
represent 52% of unit sales of category.
 Red Velvet cake sales represent 6% of category but showing positive growth rates
(+81%) in all regions.
 Dessert Cake Size Trends
 Round shapes are the majority type of cake in the category.
 8” and 7” represent 89% of the market.

5. “Better for You’ Annual Tracking Median
Among Category Buyers
AMONG CATEGORY BUYERS
July 2009 May 2008 March 2007
Trans Fat Free 36% 44% 41%
 Trans Fat Free continues Made with Whole grain Ingred 37% 41% 30%
to be of top importance to No Hydrogenated Fat 32% 41% 35%
consumers Reduced saturated fat 32% 41% 32%
High in fiber 34% 36% 34%
 California became the 1st No high Fructose Corn Syrup 33% 37% 31%
state to ban artificial trans No Preservatives 31% 37% 30%
fat in 2008 and more states Low/Reduced Fat 31% 37% 29%
are catching on. All Natural 32% 36% 27%
Fortified with Vits/Mins 25% 35% 28%
Fat free 28% 34% 27%
Reduced Salt/sodium 25% 34% 27%
Reduced Sugar 30% 31% 28%
Organic 16% 24% 19%
Low Glycemic Index 21% 25% na
Made with Organic Flour na 25% 19%
100% Sugar free 23% 25% 24%
Gluten Free 15% 18% na
Good For You na NA 40%
Reduced Calorie 33%
Digestive Health - Prebiotic 22%
Protein Enhanced 23%
Omega Presence 20%
Source: CSM Bakery Products- Better for You Questionnaire; 2009 and
http://www.umm.edu/features/transfats.htm 2/3/2010

6. New TranSmart Products
Now Available
CSM Brings You Trans Fat A cake for all customers!
Free Ganaches
•10104500 - TFF White Chocolate Ganache, 23# Pail
•10104501 - TFF White Chocolate Ganache, 40# Box
•10104600 - TFF Chocolate Ganache, 40# Box

7. TranSmart Ganache Features and Benefits
• Our Ganaches set firmer than La Patissier
•Flavored Buttercrèmes are complemented by
these items
•TFF Chocolate Ganache’s flavor similar Brill
Double Dutch Fudge Icing
Easily Decorate for a fabulous look:
Heat and enrobe product over a buttercreme base-iced cake. This
product will look smooth and has a similar appearance to a rolled
fondant .`

8. Brill Ganache Quality
 Expertly-formulated ganache makes heating and pouring easy
and effortless. No separation and easily heated in a
microwave.
 Highest quality ingredients
 Our Ganaches and icings complement each other
 NOW Trans Fat Free with no quality or taste difference

9. Product Information
 TFF White and Chocolate Ganache
 Ambient -180 days
 20 Units per layer for 23# Pail
 Product Ordering
 Two-Week Lead Time
 Sample Orders Placed with CSM Bakery Products
Customer Service
 FOB Tucker, GA

10. CSM Bakery Products