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The ‘Zero’ Budget Marketing Plan EmbarkOnit Team
Contents ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Introduction ,[object Object],[object Object]
Before you start ... ,[object Object],[object Object]
Value proposition statement ,[object Object],[object Object],[object Object],[object Object],[object Object],Copyright David Dunne, University of Toronto
Value Proposition ,[object Object],[object Object],[object Object],[object Object],[object Object]
Even Guerrillas Plan ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What DO You Have? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Foundation of the plan:  Building the wave ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Do Less…. ,[object Object],[object Object],[object Object],[object Object],[object Object]
Web ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Web: Some Basic Rules ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SEO ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SEO/SEM ,[object Object],[object Object],[object Object],[object Object]
Blogging ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Newsletters ,[object Object],[object Object],[object Object],[object Object]
Online Infiltration ,[object Object],[object Object],[object Object],[object Object],[object Object]
Online Infiltration ,[object Object],[object Object],[object Object]
Reach Out to the “Cool Kids” ,[object Object],[object Object],[object Object],[object Object],[object Object]
Web: Getting Social ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Getting Social ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Going Social ,[object Object],[object Object],[object Object],[object Object],[object Object]
Going Social ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Going Social: You Own Way ,[object Object],[object Object],[object Object],[object Object],[object Object]
Courting the (free) Press ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Courting the (free) Press ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Events ,[object Object],[object Object],[object Object],[object Object]
Partnerships ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Measuring success  ,[object Object],[object Object],[object Object],[object Object]
Measuring Your Success ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Thanks for your time ,[object Object],[object Object],[object Object]

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The Zero Budget Marketing Plan

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