Creating a great new product is an entrepreneur’s first challenge, often followed by a campaign to get that product on the shelves of a boutique shop or other bricks-and-mortar retail outlet. Here are 7 tips for making your best case to an owner of a retail store!

1. How to Get Your
Products in
Stores?
STEP BY STEP APPROACH

2. The first challenge for any
entrepreneur or wholesaler is to
create a great product which follows
a dream to occupy a winning shelf in
a particular retail store

3. So here is where the business
person faces the question
“How to get your products in
stores?“

4. 7 Steps To Get Your Product In
Front of Retailers

5. “Start from small and dream
big” by Robert T. Kiyosaki is what
you need to follow at first. Your
big dream is to own a shelf at
Target or Walmart. For that, you
need to start from small.
Start from Small and
Dream Big
1

7. First, know the small or local
stores that you are planning to
target in the beginning
Research Your Target
Market
2

8. “What’s the store
layout?”, “What
are the various
product
categories?”,
“How are the
products grouped
together?”
Look for the
products that would
give good
competition against
your product
Choose the right
store. When you
are done with
your above
research, you will
have a good idea
which stores will
be the one to
start with Listen to the
customer’s need
Now when you
have chosen your
target store to
begin with, visit it
again for a
detailed survey

9. Choose the right store

10. Retail owners get bombarded with
e-mails and brochures, to which
they pay minute attention
Make the Pitch in
Person
3

11. Try to fix an appointment
with the retail owner

12. When you contact
an individual in
person, that
leaves a long-
lasting impact
When you get to
meet the retailer,
think of them as
your customers
Pitch your product
and get appropriate
feedback, and get
acknowledged in the
market

13. The primary thing a retailer is
looking for is Profit
Get the Margins
Straight
4

14. You’ve got
to acknowledge
the beneficial
aspect from the
retailer’s point-of-
view as well
Your pricing
methods should
reflect their profit
margins
For example, you
should provide them
with enough margin
to cover their
transportation cost,
storage costs etc.

15. Get yourself some leverage
by providing them sell sheets
Leave a Sell Sheet
5

16. Sell sheets contain critical
information about your product

17. Advantages of your product
over your competitors
Complete layout of pricing,
while considering their
needs
Specimen of your product
Patent documents for
protecting your idea
Your contact information
Illustrations and
photographs of the product

18. Make an impression that
customers are already going crazy
for your product
Skillful Marketing
6

19. Customers’
feedback,
statistics about
your competitors
Giving free sample
products to your
target customers
and taking their
testimonials
The retailers should
presume that your
product is going to
sell itself so it will
drive the odds in
your favor

20. Does your product fit in their
store? I mean literally
Get Your Packaging
Right
7

22. Focus on to get
the first
impressions
right and make
the retailer
comfortable with
your product
The key is being
catchy, something
customers will
stop and stare at
for a while
Bring some sample
products to get their
mind acquainted

23. So it all comes down to having a
good product, then only all of the
above steps fall into places
Conclusion

24. “A positive attitude will lead
to positive outcomes”

26. In the initial stages of
business, learn to take ‘No’ for an
answer
NOX

27. To sum it up, if you believe in your product
and think it has potential then do not give up
on small failures, fight for it and, eventually,
you will see your product in leading stores’
shelves in near future.

28. www.emergeapp.net/sales/how-to-get-
your-products-in-stores/
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