16. The dashboard is the first place
you will arrive to when you log in.
In the dashboard you can see the
Facebook user account you have
connected to Qwaya and the
Facebook ad accounts that this
Facebook user is an admin or a
general user of.
20. 4. Settings
View, change or add your
account and company
information. Here you can reset
your password, upgrade,
downgrade or cancel your
account, log out from Qwaya and
add your Google Analytics
21. 5. Facebook user
Here you will see the Facebook
user accounts that you have
connected to Qwaya. If you want
to connect more Facebook user
accounts please navigate to
22. 6. Facebook ad accounts
You will be able to see all the
Facebook ad accounts that your
Facebook user is an admin or a
general user of. If you have an
unnamed Facebook ad account
you will see a number id
representing the Facebook ad
23. If you haven‟t renamed your ad
account we suggest you to do it
since it will give you a better
overview of your accounts.
24. To add a Facebook ad account
you need to ask the Ad account
owner to add you as a general
users of the ad account..
25. In Facebook he/she can add your
profile in the Settings tab and
you will be able to see the ad
account in Qwaya
26. To see your published
campaigns and start creating
new ones, simply click on the Ad
account you want to work with.
27. Remember that you will not be
able to start your advertising on
Facebook if you don‟t have any
funding in your Facebook ad
28. 7. Refresh ad accounts
If you are not able to see all your
Facebook ad accounts that you
are an admin or a general user of
in the dashboard, click the
“Refresh ad accounts” button.
Go to „Create Ads‟ and select what
you want to advertise from the left
hand sidebar. In the sidebar you
will be able to see all the Facebook
entities you are an admin of and
you can also select to advertise an
Click on the page you want to
promote and select to create a
Page Like ad.
38. Select what tab on your page
you want to drive the traffic to.
Type in the titles, body texts you
want to use.
39. Add your images and
select „Save as‟ in order to save
your ad creatives as a template.
40. Please note that Qwaya will
create one ad for each
combination of title, body text
and image. If you add 2 titles, 2
body texts and 2 images Qwaya
will create 8 ad creatives.
41. It is recommend you to
not create more than 10 ad
creatives in each campaign.
Proceed to „Publish ads‟ in order
to create your campaign,
allocate budget, select bid type
and set max bid. Click on
„Generate X ads‟.
54. The campaign pop-up will open.
Type in the campaign name,
select start and end time and set
your campaign budget. Select
bid type and add your Facebook
pixel. Press „Generate X ads‟ and
the ads will appear in the
To publish your campaign to
Facebook, click on „Publish X ads‟
and your campaign will be
published to Facebook. You‟ll then
find your ads for a short while in
the Publishing queue, until they‟re
placed in „My campaigns‟ tab.
64. An example to illustrate the
benefits of working with
templates is a scenario where
you identified an ad that is
performing well and you want to
tweak it slightly to see if you can
get an even better performance.
65. The templates will enable you to
find the creative and targeting of
that particular ad quickly and
generate a new ad, whether it is
the creative part or the targeting
part, based on the old ad.
67. To get started designing your ad
navigate to the
“Create ads” tab.
Select what you want to
advertise in the left hand
sidebar. In this example we will
select to advertise an external
A new window opens which is the
template window you work with to
create the creative template.
Each of the different ad types has
a special template window since
they all require different content.
83. This means that you can save your
targeting work as templates and
use it again in the future for new
Since finding a good targeting
sometimes takes time and requires
fine-tuning, it is wise to save all
your targeting work as templates.
84. By doing so you will be able to
reuse old targeting work and do
changes to old templates instead
setting up news ones from
scratch each time you want to
create a new targeting.
This will save you time and help
you find the correct targeting
Click on “Set Targeting” and the
“New targeting” button to
activate the template window.
A new window for creating the
targeting will pop up and here
you will need to fill in
preferences for your targeting.
Click „Save as template‟.