1. Animal Watch
“Conscience is the inner voice that warns us
somebody may be looking.” H.L. Mencken
We are watching!
2. Do you feel imprisoned by your
conscience?
If so here is your chance to free
yourself.
Help us raise awareness for animal
sheltering.
3. If you were one of them
Gerilla
• Summer is over! Back to
TVC
Press school time!
• Catch families ın the road
• Your child is on the way back
• Acun Media proudly presents.
Survivor!
“Do you feel imprisoned by • Yalan Dünya scenario
home. But is your “gift” pet?”
your conscience? There is a integration
#animalwatch SMS-QR code
chance to free yourself. Help • Public spots – on all national
donation
us raise awareness for channels
animal sheltering. Don't buy
pet!"
Ambient Online platform OOH
«Have you seen the owner?» •You are free now
A celebrity and a volunteer
•You are still imprisoned
will need you to survive in
Benetton and Diesel
stores!
PR
Animal Watch volunteers and a celebrity will be on display
on Diesel and Benetton shop windows every day with a
message “To survive they need you”. We’ll give water for
! • Don’t buy them from
Foursquare check-ins and food for #animalwatch hashtags
petshop like a gift!
on Twitter to show the people how difficult it is to live
Bring your kids to pet
without food and water for the animals left behind.
them!
4. Microsite
Shelter animals displayed in the core microsite,
“Have you seen the owner?”
Animal choosen by people to pet via Twitter. The
ones who regularly pet their animals will be on
the website and billboards with the message,
“You are free now” and those who don’t will be
displayed with the message “You are still
imprisoned”.
