7. CREATING MOBILE GAMES
| MarketAnalysis
Identify market trends & gaps.
Define a specific target market.
8. CREATING MOBILE GAMES
| Concept
Start with the core mechanics.
Paper prototype
Playable prototype
Develop a core loop.
9. CREATING MOBILE GAMES
| Production
Use Agile/ Scrum/ Lean method.
Build early and often!
Build. Measure. Learn.
Measure
Learn
Build
10. CREATING MOBILE GAMES
| Soft Launch
Set your target beforehand.
Retention
Session length
Session/day
Test in a few countries.
Build. Measure. Learn.
11. CREATING MOBILE GAMES
| Launch
Market your game.
Free: Apple & Google feature, social media, PR
Paid: FB, CPI, etc.
Track and optimize
Launch is the beginning!
12. CREATING MOBILE GAMES
| Maintain
Data analysis.
Bug fixes. Patch. Feature updates.
Live operation.
Promotions
Events
13. WHY MOBILE GAME START-UP COMPANY?
Smartphones. Smartphones everywhere.
Mobile games revenue surpass console games
Rise of indie game developers!
15. BUT WAIT! THERE’S MORE!
Here areourupcoming newtitlesandinternshipinfo
16.
17.
18.
19. BECOMEANINTERNATTOUCHTEN!
We are open for those who are interested to be intern programmer and intern artist!
Send us your CV & portfolio to jobs@touchten.com