Managing Product Development discusses new product development and the importance of process. New product development involves generating product concepts and can take two forms: developing products internally or contracting external researchers. The quality of a product is largely determined by the quality of the process used to develop it. A focus on process is preferable to focusing on people or technology alone, as process provides a constructive way to work smarter through defined practices and a roadmap.

1. Managing Product Development

6. Why Focus on Process?