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Reopening PUMA STORE

                              Alto Palermo Shopping, Buenos Aires.
                                          October 10, 2012




Wednesday, October 24, 2012
The Interactive shop window
Wednesday, October 24, 2012
Opportunity                             Solution
          Design an interactive installation to   The well known PUMA logo splits up
          draw attention to the shop window       and rebuilds itself as it reacts to
          during the reopening of the new         movements in front of the screen.
          PUMA STORE.



Wednesday, October 24, 2012
Some technical characteristics of the project




      Development:                       Design:
      Based in Debian.                   Gimp.
      Written with minimal support for   Inkscape.
      OpenGL for Ati / NVidia / Intel    Avidemux.
      screens.                           Blender.
      Moldeo Open Software.



Wednesday, October 24, 2012
Particular a
                              Digital Interactive Agency

       What we do:                                How we do it:
       Advertising: Creating interactive          Generate digital strategy for multi
       installations for BTL marketing.           platforms.
                                                  Producing interactive concept and
       Digital Marketing and communication:       design.
       Design strategies and applications for     Design and technical production
       social media.                              Inhouse.
                                                        Software Moldeo.
                                                        Augmented Reality and QR
                                                        codes.
                                                        Tablets and Smartphones.
                                                        Movement sensors
                                                        (supported by Kinect &
                                                        webcam).



Wednesday, October 24, 2012
Work

       Interactive Installations:
       Twister for supermarkets:
       http://www.facebook.com/photo.php?
       v=3575726314132&set=vb.
       163658177030455&type=2&theater

       Puma in Shopping Alto Palermo:
       http://www.facebook.com/photo.php?
       fbid=424181790978091&set=a.
       182807118448894.46111.16365817703
       0455&type=1&theater




Wednesday, October 24, 2012
Work

       Applications:
       Moldeo Interactive project - Augmented Reality childrens book:
       http://www.moldeointeractive.com.ar/productos/36

       Work in progress - mobile to screen game control:
       http://www.facebook.com/photo.php?v=4246965934703




Wednesday, October 24, 2012
Production

       Production time (estimated):
       Three weeks after design is set.



       Includes:
       Software package.
       Installations manual.
       Design adaptation.
       Installation support.




Wednesday, October 24, 2012
Contact Particular a

       Tel:
       (5411) 4771 4164

       Address:
       Castillo 1336, Module 12A, Buenos Aires, Argentina

       Web:
       https://www.facebook.com/pages/Particular-a/163658177030455?fref=ts

       Mail:
       info.particulara@gmail.com

       Emilia Åström: emilia.riverstream@gmail.com
       Esteban Ulrich: estebanulrich@argumentoweb.com.ar




Wednesday, October 24, 2012

Puma presentation Particular a

  • 1. Reopening PUMA STORE Alto Palermo Shopping, Buenos Aires. October 10, 2012 Wednesday, October 24, 2012
  • 2. The Interactive shop window Wednesday, October 24, 2012
  • 3. Opportunity Solution Design an interactive installation to The well known PUMA logo splits up draw attention to the shop window and rebuilds itself as it reacts to during the reopening of the new movements in front of the screen. PUMA STORE. Wednesday, October 24, 2012
  • 4. Some technical characteristics of the project Development: Design: Based in Debian. Gimp. Written with minimal support for Inkscape. OpenGL for Ati / NVidia / Intel Avidemux. screens. Blender. Moldeo Open Software. Wednesday, October 24, 2012
  • 5. Particular a Digital Interactive Agency What we do: How we do it: Advertising: Creating interactive Generate digital strategy for multi installations for BTL marketing. platforms. Producing interactive concept and Digital Marketing and communication: design. Design strategies and applications for Design and technical production social media. Inhouse. Software Moldeo. Augmented Reality and QR codes. Tablets and Smartphones. Movement sensors (supported by Kinect & webcam). Wednesday, October 24, 2012
  • 6. Work Interactive Installations: Twister for supermarkets: http://www.facebook.com/photo.php? v=3575726314132&set=vb. 163658177030455&type=2&theater Puma in Shopping Alto Palermo: http://www.facebook.com/photo.php? fbid=424181790978091&set=a. 182807118448894.46111.16365817703 0455&type=1&theater Wednesday, October 24, 2012
  • 7. Work Applications: Moldeo Interactive project - Augmented Reality childrens book: http://www.moldeointeractive.com.ar/productos/36 Work in progress - mobile to screen game control: http://www.facebook.com/photo.php?v=4246965934703 Wednesday, October 24, 2012
  • 8. Production Production time (estimated): Three weeks after design is set. Includes: Software package. Installations manual. Design adaptation. Installation support. Wednesday, October 24, 2012
  • 9. Contact Particular a Tel: (5411) 4771 4164 Address: Castillo 1336, Module 12A, Buenos Aires, Argentina Web: https://www.facebook.com/pages/Particular-a/163658177030455?fref=ts Mail: info.particulara@gmail.com Emilia Åström: emilia.riverstream@gmail.com Esteban Ulrich: estebanulrich@argumentoweb.com.ar Wednesday, October 24, 2012