This document discusses Lyft and how it is affecting mobility. It notes that Lyft started as a way to increase carpooling by making it more convenient and reliable through their ride-hailing platform. Lyft has now expanded to 65 cities in the US and given over 10 million rides. The document also examines how Lyft is helping with last-mile transportation, reducing traffic and emissions, and providing transportation options in underserved areas through their shared Lyft Line service. Finally, it addresses some of the policy issues around regulating transportation network companies and peer-to-peer driving services.

1. Lyft in a New Era of
Technology-Enabled Mobility
!
Implications for Policy and Planning
Emily Castor, Director of Community Relations emily@lyft.com | @emilycastor

2. Our infrastructure
is impacted

3. urbanization
population
infrastructure
energy

4. 84%
16.5% 1/6 of all U.S.
greenhouse gas
emissions come from
passenger vehicles
!
Source: EPA, 2012
cars drive emissions

5. 80%of seats on
the road are
empty

6. a simple
vision

7. carpooling
isn’t new

8. but it isn’t
mainstream

9. why not? carpooling needs to be…
flexible reliable
quick trustworthy
delightful lucrative

11. a lot of
people won’t
use it unless
it works…

12. …and it won’t
work unless a
lot of people
use it.

13. density has to come first
supply and demand
density must be
present before
on-demand
carpooling will work

14. so we
started by
making our
own eggs

15. so controlling
we
started one side by
of
making the equation:
our
driver own eggs
supply

16. drivers are everyday people, given proper incentive
apply
driver must pass
strict DMV check,
background check,
and vehicle
inspection
screen accept drive rate

17. simple, friendly, and reliable for passengers
request match pay / tip rate

18. 2.5years since
launch

19. 65cities across
the U.S.

20. 10million rides
given by
drivers

21. density has to come first
this is what density
looks like

22. impact how does Lyft affect mobility?
last mile peak shaving
car-free lifestyle underserved

23. impact how does Lyft affect mobility?
Lyft hot spots
correspond to
rail stations

24. Reliable regardless of
socioeconomic profile of area
Los Angeles ride acceptance rates by zip code tabulation area (ZCTA)
Average Acceptance Rate - Citywide 92.09%
ZCTA with highest acceptance rate 97.35% Hollywood
ZCTA with lowest acceptance rate 66.15% Tujunga
Acceptance rate in ZCTA with largest population 91.22% Southeast Los Angeles
Acceptance rate in ZCTA with smallest population 95.62% Century City
Acceptance rate in ZCTA with most % of population below poverty 95.73% Downtown West
Acceptance rate in ZCTA with least % of population below poverty 85.29% Bel Air Estates/Beverly Glen
Acceptance rate in ZCTA with largest population below poverty 91.22% Southeast Los Angeles
Acceptance rate in ZCTA with smallest population below poverty 85.29% Bel Air Estates/Beverly Glen

25. density has to come first
what’s next?

26. Lyft
Line
shared rides
along
shared routes

27. Lyft Line for passengers riding the same way

28. Lyft Line how does it work?
affordable high occupancy
social peak times

29. impact how does Lyft affect mobility?
3 months in:
1/3 of Lyft
rides are
Line rides
!Pilot results from San Francisco
67%
33.3%

30. Driver Destination matching drivers with passengers on their way

31. carpools make an impact
VMT emissions
traffic parking

32. Lyft for Work a new tool for TDM
1
2
3
employers offer Lyft credits as an employee benefit
credits can be restricted to last mile, Line carpools, etc.
promote employee carpools, reduce parking demand

33. Lyft for Work a new tool for TDM
1
2
3
how are policymakers
responding?
employers offer Lyft credits as an employee benefit
credits can be restricted to last mile, Line carpools, etc.
promote employee carpools, reduce parking demand

34. existing categories
don’t fit

35. transportation
network
companies
!
coined by CPUC in 2013
TNC

36. policy issues for peer-to-peer transportation
what are we? driver vetting
insurance access / equity

37. peer-to-peer drivers earning part-time income
32%
68.0%
most Lyft drivers
drive fewer than 15
hours per week

38. the biggest
threat to the
future of
ridesharing

39. is a high barrier
to entry for
peer-to-peer
drivers

40. license
platforms…
not people

41. Questions?
Emily Castor, Director of Community Relations
emily@lyft.com | @emilycastor

42. Lyft in a New Era of
Technology-Enabled Mobility
!
Implications for Policy and Planning
Emily Castor, Director of Community Relations emily@lyft.com | @emilycastor