Cool tips to update your professional profile at LinkedIn!

1. LinkedIn Essentials 2018
https://makeawebsitehub.com/social-media-sites/

2. https://www.linkedin.com/in/evandrominato/
About the Presenter:

3. 1
• Build (update) your PROFILE
2
• Build (increase) your NETWORK
3
• Build (raise) your BRAND
Agenda

4. But First, What is LinkedIn?

5. LinkedIn is one of the leading social media platforms in the world.
Providing a place for individuals and businesses to network, connect, and create
opportunities.
LinkedIn stand out by providing significant value to its users in the following aspects:
– Connecting talents & employing businesses;
– A place for individuals to showcase their professional history.
– Enabling businesses to generate leads and sales;
It allows you to build relationship
with potential job prospects.
Ophir Gadot
http://www.adscode.com/social-
media/infographic-linkedin-facts-stats-2018/
…LinkedIn?

6. …LinkedIn?
Company Info
URL: https://www.linkedin.com/
Founded on: May 5, 2003
CEO: Jeff Weiner
Headquarters: Mountain View, CA
Employees: 8700
Salman Aslam
https://www.omnicoreagency.com/linkedi
n-statistics/
Total Number of LinkedIn Users:
500 million +
Total Number of Monthly Active LinkedIn Users:
250 million +
Total Number of LinkedIn Users from US:
144 million +
Percentage of users that use LinkedIn Daily:
40%
Number of New LinkedIn New Members
2 per second

7. …LinkedIn?

8. …LinkedIn?

9. Build your network before you need it!
…LinkedIn?
https://education.cu-portland.edu/blog/lifestyle/building-network/
if you are
out of sight
you are
out of mind

10. …LinkedIn?
≠
Keep your private life separated from your professional life!
LinkedIn is information rich and not a photo and personal sharing system!

12. Building a Profile

13. Building a profile…

14. à MAKE A GOOD FIRST IMPRESSION ß
Make sure you have a professional photo
and a catchy headline.
Without a photo, you’ll be 10 times less
searchable than your competition.
Building a profile…
Link a face to a name helps to establish trust

15. …just like on dating sites, first impressions mean everything.
Building a profile…

16. What is the headline?
It's what appears right under your name.
You have 120 characters, including spaces, to present yourself!
https://www.linkedin.com/pulse/20141203191548-87071991-your-linkedin-headline/
Building a profile…

17. https://www.linkedin.com/pulse/20141203191548-87071991-your-linkedin-headline/
Building a profile…
Your LinkedIn headline shows up in search results just below your name.

18. Building a profile…
Summarize your career:
Your summary should include a
compelling outline of your career,
professional motivations,
achievements and skills.
Use 1st person… You are telling a story.

19. Customize the website link;
Your profile URL is crucial for optimizing your
profile making it more friendly sharable.
Building a profile…

20. Building a profile…
Next step:
What is your experience?
This is the area to show
where you worked, the
period, and your role!

21. Building a profile…
Emphasize is your formal
education?
Every formal education is relevant for your
career!
You can find your alumni that can refer
you to a new employee!

22. Building a profile…
Have you volunteered?
Specially in USA, volunteer experiences are extremely valuable!
People that work for free cares for a cause!

23. Building a profile…
What are your skills?
Identify all the relevant skills you
have for your career!
In your connections profile, endorse
their skills (if you really know it) and
wait for endorsements in your
profile.
Usually it is a natural feedback…

24. Building a profile…
Recommend your peers and
ask for recommendations!
People that doesn’t know you, will
see how credible you are in the
market!
References and recommendations
shows how trusted professional you
are, and emphasizes the good
professional history you have!

25. Building a profile…
Accomplishments…
Are your certified?
Do you speak more than one language?
Do you have publications? Awards?
Successful tests done?..
Make it clear to your audience!

26. Building a profile…
What are you interested in?
It’s important to share what are the subjects, companies, groups or schools you are interested.
It can help to find affinities in the massive LinkedIn users community, and you can grow together!

27. Interact and build your network

28. Interact and build your network
Do you know the 3 Cs?
Community;
Content;
Consistency.

29. Interact and build your network
Do you know the 3 Cs?
Community: Use your real life community to help build your social-media channels. By
getting them to engage, you will start to build a foundation to attract new people.
Content: Practically everyone is on LinkedIn for career purposes, so make your page a
resource for your industry. Share engaging, original content with your followers that they
can utilize in their everyday life.
Consistency: Post often enough to keep people coming back to your page.

30. Interact and build your network
The Hashtags #
A good way to receive relevant contents to read and share with the LinkedIn
community is to FOLLOW TOPICS, known as Hashtags.

31. Interact and build your network
Be part of discussion GROUPS, they are great!
If you want to be known in your area, be part of discussion groups.
• Look for groups with huge audience;
• Feel the group dynamics;
• Post as individual, not as a brand;
• Before self-promote you, take part in other discussions;
• Share your point of view;
• Now… Create your own topics but take care of cross-posting.
https://www.clickz.com/12-best-practices-for-using-linkedin-groups-as-a-marketing-tool/24129/

32. Interact and build your network

33. Interact and build your network
Question and discussion:
I don’t know this person is inviting me to LinkedIn?
Do I accept the invitation?
https://theprofile.company/how-to-reply-to-a-linkedin-invitation-without-accepting/

34. Build Your Brand

35. Build your brand
A BRAND is not a logo!
A brand is a collection of perceptions in the mind of the public.
Brands are born of experience and reflect reputation.
How do you want to be perceived?
What is the proposed value you have?

36. Build your brand

37. Build your brand
Answer these 5 QUESTIONS:
What are your GOALS?
What is your VALUE?
What are you PASSIONATE about?
What MOTIVATES you?
What makes you REMARKABLE?
Just being good is not good enough.

38. Build your brand
Take
Inventory
Develop
Your Plan
Craft
Your
Identity
Choose
the Right
Channels
Measure
& Repeat
Simple
Unique
Focused

39. Build your brand
Follow these 5 RULES:
Be DILIGENT
Be CONSISTENT
Be RELEVANT
Be INTERESTING
Be YOURSELF

40. Build your brand
And Don’t Forget:
• Make Yourself findable;
• Connect the social medias;
• Cultivate relationships with peers
• Donate your expertise to a cause
• Start & Join Conversations

42. Thank You

43. Read more:
http://www.adscode.com/social-media/infographic-linkedin-facts-stats-2018/
http://www.nhli.org/webinars/past_webinars/BrandYourself_ppt.pdf
https://www.linkedin.com/pulse/10-tips-students-new-grads-linkedin-omar-garriott/