Few tips, thoughts, ideas and inspiration on employer branding through employee experience by emine.fi

1. Copyright Employee Experience Agency Emine Oy Ltd | www.emine.fi

2. Employee Experience Agency
Pioneer in employer branding through employee experience
HR Marketing, | Social Recruiting | Employer Branding | Employee Experience
Web | Social Media | Encounters | Experience
Representative of GooodJob employee referral platform in Finland
We help our customers to develop an attractive employer brand
through engaging employee experiences.
SUSANNA RANTANEN | CHIEF EXPERIENCE OFFICER
« Co-founder of Emine and founder of Heebo.fi
« Member of the Board at Boardman2020 and Eventgarden, advisor to
Fraktio.fi
« BA Hons in International marketing & PR from Bournemouth University in
2000
« Since 2002 in employer branding, HR and HR marketing
« Twitter @RantanenSusanna | LinkedIn Susanna Rantanen
Ideas and experience provided to you by Employee Experience Agency Emine

3. If your goal is to develop a great employer
brand, focus on positive experiences.
Employer branding is about
systematically leading and sharing
positive experiences.
Ideas and experience provided to you by Employee Experience Agency Emine

4. land mines or jewels of your culture?
employee experiences general experiences
Company
Brand
|
PR
|
Website
|
Career
Welcome
|
Induc8on
|Tutoring
|
Goals
|
Page
|
Marke8ng
|
Accolades
|
Success
|
Feedback
|
Compensa8on
|
Rewarding
|
Top
Management
|
Other
people’s
Team
Spirit
|
Culture
|
Leadership
|
experiences
Internal
communica8on
|
Apprecia8on
|
Meaning
of
work
|
Work
place
|
employer
Career
development
|
Camaraderie
|
Coopera8on
|
brand
Success
|
Vision
|
Strategy
|
candidate experiences
Values
|
Opportuni8es
|
Spare
8me
ac8vi8es
|
What
people
say
|
Job
adver8sing
|
FAQ
process
|
Career
site
Exit
|
Applica8on
process
|
Interview
process
|
Selec8on
process
|
Applicant
communica8on
|
Recrui8ng
partners
|
Nego8a8ons
|
No
thank
you
Ideas and experience provided to you by Employee Experience Agency Emine

5. Culture is to recruiting as
product is to marketing.
Amazing people are more easily attracted
to a great culture.
Source:
Hubspot
Code
of
Culture

6. Culture is
really about...

7. .. all those elements that
represent the valued behaviour of
your people and leaders.
Ideas and experience provided to you by Employee Experience Agency Emine

8. EXAMPLE
Elements of Culture @Netflix:
http://jobs.netflix.com/jobs.html

9. EXAMPLE
http://www.managementevents.com/careers/index.html

10. EXAMPLE
Our culture at Emine & Heebo
Treat others like you
Challenge Yourself expect yourself to be
treated
Don’t follow, Go first
Do Your Best
Stay positive Focus
In everything you do
Use your Best Judgement
Opt for Ultimate Be Curious
Customer Experience
Do Smart Business
Make this the
best workplace Let’s have fun!
for us
Change the world everyday
Ideas and experience provided to you by Employee Experience Agency Emine

11. Culture is to recruiting as
product is to marketing.
Amazing people are more easily attracted
to a great culture.

12. periences
counters into positive ex
Leading en
Recognize and strengthen
Understand your
the makings of your
target audience
culture
Make a decision to offer Leverage HR marketing
only positive experiences for sharing & caring
Ideas and experience provided to you by Employee Experience Agency Emine

13. land mines or jewels of your culture?
employee experiences general experiences
Company
Brand
|
PR
|
Website
|
Career
Welcome
|
Induc8on
|Tutoring
|
Goals
|
Page
|
Marke8ng
|
Accolades
|
Success
|
Feedback
|
Compensa8on
|
Rewarding
|
Top
Management
|
Other
people’s
Team
Spirit
|
Culture
|
Leadership
|
experiences
Internal
communica8on
|
Apprecia8on
|
Meaning
of
work
|
Work
place
|
employer
Career
development
|
Camaraderie
|
Coopera8on
|
brand
Success
|
Vision
|
Strategy
|
candidate experiences
Values
|
Opportuni8es
|
Spare
8me
ac8vi8es
|
What
people
say
|
Job
adver8sing
|
FAQ
process
|
Career
site
Exit
|
Applica8on
process
|
Interview
process
|
Selec8on
process
|
Applicant
communica8on
|
Recrui8ng
partners
|
Nego8a8ons
|
No
thank
you
Ideas and experience provided to you by Employee Experience Agency Emine

14. Ideas and experience provided to you by Employee Experience Agency Emine

15. Share success and symbolic Reward your people for
stories internally spreading the word
Be a news anchor! Provide Gather a social network of
new evidence constantly ambassadors to twitter about you
Ideas and experience provided to you by Employee Experience Agency Emine

16. Internal sharing strategy Employee Referral -program
Social marcomms Social Recruiting
Ideas and experience provided to you by Employee Experience Agency Emine

17. PRODUCTIZE YOUR CULTURE
Invite outsiders to events,
In stories to share
parties and social
gatherings
In photos, especially
unofficial Build (targeted) social
networks
Films behind the Have boom-stastic
scenes parties
In branded gear Do regular HR-PR
and gimmicks
Ideas and experience provided to you by Employee Experience Agency Emine

18. Be eminent. Give a great employee
experience.

19. CRACK YOUR CULTURE -WORKSHOP
INVITE US TO CRACK YOUR CULTURE WITH YOU!
5 H SWEATSHOP (12-17)
SWOT
CULTURE CODE BRAKING
SOURCES OF EMPLOYEE & JOB SEEKER EXPERIENCE
PEOPLE PROMISE
IDEA STORMING FOR PRODUCTIZING YOUR CULTURE
More information at
experience@emine.fi
www.emine.fi
Ideas and experience provided to you by Employee Experience Agency Emine