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Introduction to twitter
- 1. Emma Hope – Marketing Assistant 5 November 2014 Why Should You Join Twitter? © 2014 IBM Corporation
- 2. © 2014 IBM Corporation Why Twitter Over Other Platforms? Facebook – Personal: Photos of your kids and statuses about what you did at the weekend LinkedIn – Business: An online CV, connect with employers Twitter – A combination of the two? Can connect with clients/employers, whilst still showing your personality, likes and dislikes. Use what suits you, or use all 3! 2
- 3. Getting started Twitter takes a bit of getting used to – Learning curve! Follow? Tweet? What do I say? © 2014 3 IBM Corporation
- 4. © 2014 IBM Corporation Building your Personal Brand IBM is the sum of its IBMers People working with people Position yourself as an industry expert Connect with peers Connect with potential clients/employers Opens up opportunities and helps you to communicate with people you might never have otherwise met. 4
- 5. 5 First Steps to Joining (or Re-Branding) Twitter 1. Decide on your vision and goals 2. Define your target audience 3. Write a bio that clearly defines who you are and what you want to people to know 4. Start to build contacts – Follow people you want to connect with 5. Tweet! Source: If applicable, describe source origin © 2014 5 IBM Corporation
- 6. The Basics A Twitter handle = @EmmaHope8, @IBMWomenUK – Chosen by you – Use it to communicate directly to another person: @StephJones93 Loved your presentation on social media, let’s meet up and discuss in more detail! – Or to mention somebody indirectly: I loved the presentation on social media by @StephJones93 today, everybody should contact her and check it out! A Twitter hashtag = #LetsGetSocial #IBMGetSocial – Groups your tweets with others using the same hashtag – So if you tweet about #IBMandTwitter, your tweet will be searchable by that hashtag, and you can start conversations with other people interested in that topic Source: If applicable, describe source origin © 2014 6 IBM Corporation
- 7. Some Twitter Tools to Make Life Easier Tweetdeck – Ideally, you should be tweeting regularly to encourage engagement – But who has the time to do this every day? – You can schedule tweets to go at certain times every day – Write all your tweets on a Monday morning and leave to tweet for you for the week Buffer – Exactly the same idea, but allows you to schedule your retweets too – See 5 tweets that you find interesting and want to share at the same time – Danger of clogging people’s feeds – Can schedule to retweet at a defined time and day © 2014 7 IBM Corporation
- 8. © 2014 IBM Corporation Tweetwally • Tweetwally is a tool which allows you to choose a number of hashtags and handles to search at the same time • Creates a scrolling feed of all tweets which use those hashtags and handles • Great tool to use at events, as can be displayed on a big screen and on people’s mobiles/tablets • Allows them to see what others are saying about the event/speaker, and increases interaction • Here is an example of the Tweetwally used at the recent Manchester Retail event. http://ibmretailmcr.tweetwally.com
- 9. Storify Storify allows you to collect relevant articles, tweets and videos together You can then find relevant Tweets through searching for hashtags. Youtube videos, online articles and web pages can also be searched for. Anything you want to include, simply drag over onto your story board, where you can then include your own comments to narrate your “story”. An attractive way to share slides and videos from an event, or to create a narrative to show clients/managers https://storify.com/FndGETSocial/t hink-social-academy © 2014 9 IBM Corporation
- 10. © 2014 IBM Corporation Ready to Take the Plunge? Just have a go! You can set your Twitter to private whilst you get the hang of it, which means only people you choose will be able to see your tweets. If you want any more info or advice, contact myself or Stephanie Jones. Follow me: @EmmaHope8 and our community: @FndGetSocial Send me a tweet to let me know you’ve joined!
- 11. © 2014 IBM Corporation Any questions?
Notas del editor
- My name is Emma and I am a Placement student who is working as a marketing assistant for the year. I am also a member of the Foundation Get Social Community.
- Facebook is personal! I’d have my friends on Facebook but not my boss. I talk about what I did on my holidays and share photos from the weekend. It is set to private and only people I choose can see what I post. LinkedIn is the complete opposite. I see LinkedIn as an online CV tool, where you can connect with peers and potential employers to share what you have been doing in your professional life. It is the facts with little provision for showing your personality or interests outside of work. And lastly Twitter, Which if used correctly can be the best of both worlds! You can share information and connect with your clients or employers, whilst still sounding like you.
- To a complete Twitter newbie, the first steps can be a bit daunting and confusing. What do I do first? Why does anybody care what I have to say? You’ll be glad to know, even the experts had this problem initially. This tweet is from the co-founder of Twitter, and this is from a technology blogger and investor. As you can see, they both lack any substance and don’t really have any point! Here is my first tweet, which isn’t much better!
- As we are forever being told, IBM is nothing without its IBMers. We play a huge part in building and maintaining IBM’s brand. By using Twitter to share insightful and interesting information, and even the occasional snapshot into your personal life, you can connect with your peers and even potential employers and clients. You can position yourself as an industry expert, whilst keeping your own voice and personality. This helps to build closer relationships and opens up opportunities. These two pictures on the right are examples of this which have happened to me recently. Yesterday at 11am, I quoted an article from May Busch, the former COO of Morgan Stanley. By 5pm, May Busch had replied to my tweet and started following me. This is the kind of person I would never have had a dream of being in contact with if I hadn’t used Twitter.
- So, the first steps you might want to take. Decide what you want to achieve by joining Twitter. Do you want to get back in touch with friends who have moved away? Or get your name known as an expert in your industry? Do you want a new job? Once you have decided this, you can work out who your target audience is. If you’re looking to simply stay in touch, your target audience is your friends, and you position yourself accordingly. If you are looking to get a new job, your tone will be entirely different. Bearing this in mind, you should write a short and concise bio which indicates who you are, what you’re interested in, and will make you easy to find! If you want your account to be a professional account, it’s a good idea to put IBM in here, so people will be able to search for you. Start to follow people you want to connect with. The CIO of a client who you are meeting for the first time next week, or somebody who is an expert in your industry and you feel you could learn from. As you follow them, you will start to see your follower base growing as they follow you back. And finally tweet! Tweet about anything you want, but most importantly, stay on brand!
- Your handle is the name you choose on Twitter. You can use other people’s handles to contact them directly, like in the example here, or to mention them in a tweet. Hashtags are slightly more difficult to explain. By adding a hashtag to your tweet, if somebody else searched for that hashtag your tweet will be visible, along with all the others which have used that hashtag. It can allow you to find and connect with people who are interested in the same things as you.
- Some experts claim you should be tweeting every single day to be most effective on Twitter. This can be very time consuming and can lead a lot of people to give up using it. Using Tweetdeck, you could set aside some time, and write all of your tweets for the week, and have them scheduled to be sent throughout the week at times chosen by you. Buffer is exactly the same idea, but allows you to do this with your retweets. If you see 5 tweets from other people which interest you at the same time, retweeting them all there and then could lead you to clog up your followers feeds. By scheduling them, you can still share everything you want to, but you can avoid losing followers.
- Tweetwally is a free tool which allows you to create a scrolling feed of tweets which have used hashtags or handles chosen by you. At an event, this is particularly effective as it can be displayed on a big screen, and on attendees mobile devices, so they can see what other people are saying and can create discussions.
- And lastly Storify. A great tool which allows you to create an attractive narrative on any topic you choose, by searching for tweets, articles and videos and dragging onto your storyboard. Using with Slideshare means you can share presentations on here too, and even track how many people have viewed them. This is great for sharing materials after an event, but could also be a novel way to share content with your team or even with a client, or even to create a narrative of your time at IBM to show your manager at review time!
- Follow my 5 first steps, have a go and see where it takes you. Make sure you get in touch if you have any questions, and myself and Steph do run reverse mentoring sessions on social media if this is something you’d be interested in. If you do start tweeting, make sure you send me a tweet, so I know!