TechHub 101 "Where to start from UX/UI" with Marco Paccagnella (@emmestandsfor) and Manuel Frigerio (@mnlfrgr) at TechHub, Google Campus London TechHub 101 events act as starting points for those of you looking for expert knowledge in specific subjects relevant to the tech startup world. We aim to deliver this by sharing good and bad practices, personal experiences together with theory - this month we'll be giving you the lowdown of Where to Start with UX/UI. Topics covered: Doing UX too late Every startup, no matter how small, should embrace UX from day one. Close contact with early adopters from the very beginning is key to gain customer feedback, make key design decisions while there’s less at stake and build your product minimising the risk of failure. No story, no personality Don’t be afraid to humanise your product. Fun, outgoing, serious or strict: let your brand adopt human values and traits, it will help you create a lasting impression on your users. The tech industry is commonly focused on the functional side, but personality can make the difference in competition.

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This was one year
ago when I was
much skinnier