2. How to get the
examiner in the
palm of your
hand!
TONE
CONTENT
AUDIENCE
PURPOSE
what the reader
needs to know
the person,
people, or
group at which
the writing is
aimed
why you are
writing
how your
writing
might sound
if read aloud
Think about
these
things
before you
write!
5. WRITING TO ARGUE: TOP TIPS
A to Z: a logical approach
Grab their attention
Rhetorical questions
Emotive language
Evidence
What would others say?
I think… We should… You must…
The time is now… Present tense
Humour and exaggeration
Make it formal
End well