Create Compelling Video with Minimal Stress: Technical and Production Solutions
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If you're under pressure to produce goal-driven video with minimal time and resources, this is the presentation for you. Learn more efficient practices and how to work with others to get more done collectively. Bob McKenzie and Elizabeth Monier-Williams from York University cover both technical and production concerns. This presentation was originally delivered at PSEWEB 2011 in Toronto.
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Create Compelling Video with Minimal Stress: Technical and Production Solutions
- 1. Collaborative Video Production: “ Create Quality Video Without Tearing Your Hair Out !!! ” Elizabeth Monier-Williams Bob McKenzie Media Content Producer Media Storyteller / Preditor / Story Signer
- 2. Survey Said - We’re Listening Recurring Themes Challenges of Time and Technical Support
- 3. Script Rundown Five Takeaways in Five Minutes Mini Case Studies x 3 Content Process Overview Wrap Up & Questions Draw - Free Consultation
- 5. Looking for fellow Penguin Preditors
- 6. Bonus TopTakeaway: Low Shoot/Edit ratio; 2 to 1 or less. Time & Money Saver Video as a Support Video Word Processor Not a Standalone Be a “Preditor”
- 7. Active Questioning 1. Be a Preditor Penguin
- 8. Accessorize & Collaborate 2. HW + SW + Penguin Power
- 9. Audio, V/O & Motion Stills 3. Lower BP & Shoot / Edit Ratio
- 10. Archivist Preditor Penguin 4. Images PLUS Video Archivist Librarian Archivist GrandParent Archivist Media Group Archivist Marketing Group Archivist Parent
- 11. Accessibility & Mobility 5. Leverage AODA with Hi Touch AnyScreen, Anywhere, Anytime
- 12. CASE STUDY # 1 - Research
- 13. CASE STUDY # 2 : Alumni/Osgoode/Grad
- 14. CASE STUDY # 2 : Alumni/Osgoode/Grad
- 15. CASE STUDY # 2 : Alumni/Osgoode/Grad
- 16. CASE STUDY # 2 : Alumni/Osgoode/Grad
- 17. CASE STUDY # 3: YU Connect
- 20. Lincoln University - Goal Examples Here are two examples of very different video communication goals for Lincoln University
- 30. Next Wave Mobile, Mobile, Mobile HD DSLR Ecosystem/Accessories YouTube as “DeathStar” ( SKYPE-ROSOFT: ROE? ) UGC Empire Strikes Back Any Screen, Any Time, Any Where USER IS ALWAYS RIGHT
- 31. Questions ??? Draw for Free Consultation
- 32. Contact Information Elizabeth Monier-Williams Bob McKenzie eamw@yorku.ca or @yuresearch mckenzie@yorku.ca or emw@theanalyticeye.com or medialts@yorku.ca @analyticeye
- 33. YouTube Video Links UBC, A Place of Mind Campaign: http://youtu.be/FDcvgSoL8cs Canada Research Chairs November 2010 Event (Interview with Professor Bridget Stutchbury): http://youtu.be/gcXioQ0QO5U How and Why to Make Your Garden Bee-Friendly: http://youtu.be/T74fFAqXlmo
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- Kobayashi Mari, change conditions of time and space. eg UR YU Connect, virtual media team animator, preditors, coach interviews. Next project Penguin roles even more diverse\nPRE BUILD ELEMENTS IN STORYBOARD WITH PLACEHOLDERS. COACHED INTERVIEWS. SELF EDIT. QUESTION LIVE EVENT SPACE, NEARBY SPACE EVENT AT THE EVENT. EVENT\nINSTEAD OF EVENT RE REAL LIFE SERIES, ALUMNI. BUT CONTENT PRODUCER ASK ONE MORE ? MIXER EXTRA MICS, MAC ADAPTER PRESO, 3 AUDIO SOURCES, RECOMMEND AV, WE PROVIDE\nPENGUIN POWER ASSISTANCE, BROUGHT MORE GEAR AND STAYED AFTER ELEVATOR PITCH. DON T ACCEPT FIXED TIME OR SPACE.\n
- DAD, EMW REMIND, MY DAUGHTER CONF PRODUCER IN CHICAGO, BUSINESS TRAVEL, PACK LIGHT, ACCESSORIZE. DIFF LOOKS. Two Depts. VPRI and Alumni, Bee video, Preditor virtual scout Google maps, sun positilon, bring foam core reflector re sun and shadow, diff DSLR lenses for cu macro, wless lapel and Beachtek audio adapter. H4 2nd audio recorder.\nHW accesories vary depending on camera input output options. Cheaper camera, budget almost as much as camera for lapel mic wired or wireless, audio adapter for input if consumer mini stereo plug.\nbudget some for attached light or outdoor foam core and assistant to handle. Rental. Prompter can help, check media dept. Herd cats? Lower shoot to edit ratio by less fix in post.\n
- Event in Event, Change Time and Space, Add custom graphics and branding eg Bee Video stills and gfx, Markham Centre opening E in E and Ken Burns. Clothesline video storyboard in advance, pics, voice over, leave place holders for coached interviews, audio or video, diff time and space, live event speeches, B roll. Penguin Power, diff depts or UGC coord look and feel and raw negs best practices\nVIDEO SHAKY CAN FORGIVE, AUDIO MAIN CONTENT CARRIER, NOT FORGIVING. FLIP CAM AS SECOND AUDIO REC ON LECTERN OR PA SPEAKER. RECORD AMBIENT SOUND, SAY MY NAME\nAND SPELL IT. SHOUT OUT TO MIKE LEON, INT COACH PREP ? A LIST MUST HAVE, B LIST BONUS AND TESTIMONIAL. C FUP AND SERENDIPITY. LEVERAGE FACE TO FACE TIME.\nSHADOW RECORD, SPLIT AUDIO AND VIDEO SIGNALS TO RECORD OPTIMUM FOR WEB AND MOBILE DELIVERABLES AT SAME TIME. TELL STORY, FILL MISISNG VIDEO ELEMENT GAPS OR TIE STORY TOGETHER WITH VOICE OVER, MUSIC AND KEN BURNS MOTION STILLS. IS VIDEO ALWAYS NECESSARY? PRESENTER IS MEDIA WITH SUPPORTING CAST MEDIA ELEMENTS. SPACE UNIVERSITY.\n
- RE USE RECYLE, BUILD MUSCLE , SOONER START, BETTER, STUDENT LABOUR OR LIBRARY BEST PRACTICES TO CATALOG FOR SEARCH. \nPREVIEW COPIES. BUP RULE OF 3 PLACES, ONE OFF SITE. NEAR LINE. DVD AND BLU RAY AS ROM BIT BUCKETS. EG LTS WATER DAMAGE FLOOD. RECALL FOOTAGE FROM OFF SITE TO CONTINUE PROJECTS. DISCUSS PENGUIN PARTNERS WITH CENTRAL MEDIA AND FACULTIES AND DEPTS TO COORD UGC BEST PRACTICES, SAVE THE NEGATIVES. HD SPACE IS CHEAP AND GETTING CHEAPER DVD IS CHEAP. AUDREY AND SON BRIAN, PROUD PAPA PENGUIN SELECTED AS FULLBRIGHT SCHOLAR AND ACCEPTED AT JOHNS HOPKINS, COLOMBIA, TUFTS AND GEORGETOWN.\n
- real world current project, last mile. webmaster comfort level using video within flash containers, jwplayer etc Not Hi touch mobile friendly, touch AODA, no flash on iPad iPhone etc re battery life etc\nNAB DIGITAL MEDIA CONF. SPOKE TO 8-9 CAPTION VENDORS. NO NEW DEV IN FLASH. ALL DEV IS FOR OPEN STDS HMTL 5, CSS, JAVASCRIPT, LO POWER, TOUCH AND ACCESS FRIENDLY\nTABLETS, SMART PHONES. GOOGLE AGGRESSIVELY RND FOR LIVE TRANSCRIPTS, WE USE YOUTUBE AS SYNCH CONTAINER, OTHER MANUAL OR SERVICE BUREAU FOR INITIAL CAPTION\nSHORT SEGS COST EFFECTIVE. CAPTION GOTCHA IF BUY ONLINE SERVICE OR DO IN HOUSE MANUAL, STUDENT DIGITAL NATIVES , A D D, SHORT ATTENTION SPAN, TAKES CONC, TAG TEAM SEVERAL, BUDGET LOTS OF QC TIME FOR ERROR CORRECT. UNINTENTIONAL FUNNY OR WRONG, MCLUHANISM, MEDIUM OBSCURES THE MESSAGE.\n
- RIC EVENT WITHIN EVENT VIDEO\n
- REAL LIFE SERIES, \nEVENT INSTEAD OF EVENT FOR QUIK MINIMAL EDIT, OPTIMUM AUDIO 4 VIDEO. KEY \nBENEFIT, LOW SHOOT TO EDIT RATIO 2:1\n
- REAL LIFE SERIES, \nEVENT INSTEAD OF EVENT FOR QUIK MINIMAL EDIT, OPTIMUM AUDIO 4 VIDEO. KEY \nBENEFIT, LOW SHOOT TO EDIT RATIO 2:1\n
- REAL LIFE SERIES, \nEVENT INSTEAD OF EVENT FOR QUIK MINIMAL EDIT, OPTIMUM AUDIO 4 VIDEO. KEY \nBENEFIT, LOW SHOOT TO EDIT RATIO 2:1\n
- YU CONNECT VIDEO: BAKE CAKE FROM SCRATCH, HERD CATS, SCOUT FOR DEATH STARS, GO FARTHER WITH OTHERS eg. COORD INTERNAL/EXTERNAL RESOURCES, PRESERVE AND FUTURE PROOF. LOW SHOOT/EDIT RATIO. LAYERED FCP & AFX & UNCOMPRESSED DIGITAL MASTER\n
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