Se ha denunciado esta presentación.
Utilizamos tu perfil de LinkedIn y tus datos de actividad para personalizar los anuncios y mostrarte publicidad más relevante. Puedes cambiar tus preferencias de publicidad en cualquier momento.

Is This the End of Social Media?

745 visualizaciones

Publicado el

Created for WCPO's 2nd Social Media Breakfast, we posed the question has social media matured enough that it has become "invisible" -- a more seamless part of marketing. The conversation around the slides is critical to taking away something from them. But we wanted to share them with folks regardless.

  • Sé el primero en comentar

  • Sé el primero en recomendar esto

Is This the End of Social Media?

  1. 1. Is this the end of social media? WCPO’s Social Media Breakfast #2 ✪ 07.24.13
  2. 2. Raise your hand if social media is your sole focus #9community
  3. 3. The Social Media Editor is Dead     #9community
  4. 4. Fortune 500 on Social Media     #9community Platform Percent of Adoption Twitter 77% Facebook 70% Blog 34%
  5. 5. Social Media Manager Grows Up
  6. 6. P A I D O w n e d E a r n e d#9community
  7. 7. Social Media Disrupts Silos Content Marketing Email Marketing Display Ads Mobile Marketing Search Marketing #9community
  8. 8. Social Media Skillset THEN •  An afterthought, unplanned cost •  Prove worth, get program started •  A “digital native” understanding social media, not how it complements marketing •  Weak measurement program – if any #9community
  9. 9. Social Media Skillset NOW •  A strategic forethought, an investment •  Focused on seamless integration across company •  Broader perspective understands how social interacts with the business, and marketing •  Measuring against business goals, using social data for non-social application #9community
  10. 10. Social Media = Invisible
  11. 11. Group Discussion •  Introduce yourself, your role •  How are you integrating social media in your company? •  Is business adoption of social media low, medium or high? #9community
  12. 12. Stay Connected @empowermm @phfagency @twiegert @prblog #9community