1. DISRUPTIVE
Technologies
A look into the future

2. “A new technology that unexpectedly
DISPLACES
an established technology”
Clayton M. Christensen

3. TODAY,
we know some
technologies
that were
disruptive in the
PAST

4. We don’t know the technologies
that will be disruptive in the
FUTURE…
…but we can IMAGINE something

5. In the future people will be
CLOSER

6. Not so long ago,
people used to call
their relatives
ONCE a week !

7. Now, they can
talk to them
ANYTIME
and!
ANYWHERE

8. …and even SEE them!

9. Soon you´ll be able to FEEL them
no matter
how far
they are
Holographic videoconference
Telepresence 3D
Eye tracking Electronic Aromas

10. In the future, people won’t get
LOST

11. Not so long ago,
people looked up
PRINTED MAPS

12. Now,
GPS
devices are
commonly
used!

13. Soon, real and
virtual worlds will
MASH UP
in new GPS and
Internet-enabled
devices
Physical World Hyperlinking
Augmented Reality
3D content Virtual Worlds
Augmented Vision Total Inmersion

14. In the future
people will
never be
LATE

15. Our old
alarm
clocks are
history

16. Today, mobile
devices manage
our
AGENDA

17. DIGITAL
Future
ASSISTANTS
will use our
CONTEXT
information
Real Time Massive Data processing “It´s a cloudy day and there
DIGITAL ASSISTANTS Sensors is a traffic jam at the N-2.
The meeting starts in two
Smart Cities Context modeling hours. You should wake up
Indoor&Outdoor positionning now”

18. In the future
people will feel
YOUNG and HEALTHY
in their eighties

19. Today doctors
take care of us

20. even
soon
in the
DISTANCE

21. In the future,
BIOSENSOR CHIPS
will become
the doctor’s
eyes and ears
Remote Assistants
BIOSENSORS
eHealth Nanotechnology

22. In the future,
the Amazonia will
TRIPLE
its extension

23. In the past,
GUTENBERG
revolutionized the
written industry

24. Now almost
everybody
has a printer

25. But information
consumption is
evolving from
PAPER
to
DIGITAL

26. In the future
CONTENT
will no
longer be
E-ink
CONSUMED
paper
on paper
Plastic Polymer
Flexible touch screen displays
Organic Transitors e-Books

27. And behind all
these changes

28. Future
INTERNET
evolution is the main
underlying
The Internet of things
ENABLER
Ultrabroadband Internet
Mobile Internet

29. Some of this is already a
REALITY

30. MOBILE BROADBAND
will have
7MM
users in Mexico by
2012
"#!

31. And this will be even
BIGGER in the future
10B+
1B+
100MM+
10MM+ 2020
2010
1MM+ 2000
1990
1970 1980
1960

32. So, how are we
PREPARING
for this?

33. Corporate VC is one of the many tools we use to address these opportunities…
Strategic Fund since 2007 Impact
Venture invests into capabilities, P+S ! Emerging and non-
$"!
$"!!
and/ or enabling technologies that must mature P&S/ businesses/
help Telefónica to build new growth %&&'()*%'&!! technologies
representing long-term
opportunities and ultimately generate opportunities/ threats.
new revenues.
! Mid-term business
• Objectives $"!!
$2!
opportunities, mature
•
%! To enable key strategic priorities +,-%&.--!+,%/0%&1! enough to be
set by the company that can't be immediately trialled and/
or piloted.
fulfilled otherwise due to ! Short/mid-term business
technology/ service immaturity. $7!
$"!! opportunities, mature
enough to be
•
%%! To accelerate the entry into 3'44.53%)/!%46)3*!
immediately deployed
particular innovative spaces. and/or launched
Market
commercially.
%%%! To tap into knowledge/ knowhow
• launch
that can't be efficiently/
effectively accessed otherwise.
""!

34. And we have already invested in
several companies since then
Optimization of DSL Mobile Advertising User Generated Content
network performance platform video enabling platform
Online recommendation Gestural interfaces Events recommendation online
systems technologies portal and marketplace
"8!