I gave this keynote talk at the FOSS4G Asia 2018 that was held at University of Moratuwa, Sri Lanka. I tried to share my experiences and thoughts around open source business at this talk.

1. Bringing Business into FOSS4G
and
FOSS4G to Business
4th December 2018
Gaia3D, Inc.
Sanghee Shin(shshin@gaia3d.com)

2. Business is the activity of making
one's living or making money by producing
or buying and selling products (such as
goods and services).
FOSS4G is the acronym
for Free and Open Source
Software for Geospatial.
<Source: Wikipedia & OSGeo>

3. <Source: Bloomberg>

4. What happened
behind the scene?

5. Jeremy Helsby
President of Savills
<Source: In an interview with Chosun Daily on 28th March, 2015>
“So, how do you invest in real
estate?”
“Just tree things to consider.
Location, location, and location”
Q:
A:

6. <Source: "The Granularity of Growth", Patrick Viguerie, Sven Smit and Mehrdad Baghai, Wiley, 2008>
Where’s the growth engine?

7. Are you heading in the right direction?
Moving Walk
Moving Walk Moving Walk
Moving Walk

8. Open source leads the World Economy!
<Source: https://www.openstack.org/analysts/>
<Source: https://www.oss.kr/oss_trend>
<Source: http://www.thegranitetower.com/>
Global OpenStack Service Market Estimation
Korea Open Source Market Estimation

9. So, are you ready to get on a rocketship now?

10. But, in reality…

11. Michael E. Porter
Prof. of Harvard University
5 Forces Analysis

13. Free Riders
< Source: http://piramvill2.org/wp/?p=82 >

15. < Source: http://piramvill2.org/wp/?p=82 >

16. Open Source
Business Model

17. Wild Water Vs. Bottled Water
<Bottled water><Collecting wild water>

18. James Dixon’s The Beekeeper Model
<Beekeeper Model>
<General Open Source Model>
< Source: https://wiki.pentaho.com/display/BEEKEEPER/>

20. Core Product
(Basic functions, symbols,
experiences)
Actual Product
(Quality, design, brand,
packages)
Whole Product
(Additional services)
Market Offering
(Additional benefits offered
by partners)
1
2
3 4
What makes difference?

21. Software
Integration
Software
Services
Installation
Training
Insurance
Other
SW/HW
Certification
Support
<Whole Product>
<Open Source SW>
Open Source Model is great at producing SW.
But, customers want to buy the ‘Whole Product’!

22. Commercial Proprietary Business Model

23. Commercial FOSS4G Business Model

24. Customers
Partners
OEMs
Open
Source
Software
Community
Commercial Open Source
Company
‘Go To Market’
Sales, Marketing, Support,
Services, Engineering,
Product Mgmt.
+
+
+
Community can hear more functionalities & requests
Customers can gain higher quality software at a better price
The bigger community
the more resources
FOSS4G Ecosystem

25. Everything looks perfect!
The only problem is
everybody do the same thing!!
And…

26. Youngme Moon
Prof. of Harvard University
Heterogeneous
Homogeneity

27. Shampoos in the Market!

28. ‘Commercial’ Geospatial Products

29. Difference, difference,
and difference!

30. Do what you do best,
and outsource the
rest.
- Peter Drucker -

31. More Averaged More Differentiated
Complement your weakness
Strengthen your strengthsMost people do this.
Few people do this.
<Source: “Different: Escaping the Competitive Herd", Youngme Moon, Crown Business, 2011>

32. Albert Einstein
Physicist
or
Violinist

33. Hanging Pictures on a
Wall
<Source: https://www.keribrownhomes.com>

34. "It doesn't matter whether a cat is black or white,
as long as it catches mice."

35. In Summary…

36. Location, location, and location!
Sell ‘Whole Product’ not ‘Open Source’

37. Differentiate yourself
doing what you can do best!
Get Job Done – Focus on customers pain!

38. Thank you!
Sanghee Shin(shshin@gaia3d.com)