Liz Neely

1. Engage on the Go: Mastering Mobile
Content Delivery
May 1st
AAM2012, Minneapolis
Liz Neely
Director of Digital Information and Access
eneely@artic.edu
@lili_czarina

2. Focused on Collections-focused
Content

3. “the master content strategist
must work with content from all
angles: messaging architecture
and messaging platforms;
content missions and content
management.”
Rachel Lovenger
Content Strategy Director at Razorfish NYC
A List Apart, April 24, 2012

4. Responsive

5. Adaptive

13. Make content portable & reusable
iPad User Interface
• Reads TourML – Tour specification
Publication Authoring (TAP/Drupal)
• Layout data/media specific to installation
• Exports TourML – Tour specification
Web Services
• Structured Data -- XML/SOAP Solr Index
Collection Management System
• Collection Metadata
• Images
• Related Media

15. Future
• Wireless in the galleries
• Design more ‘playful’ interactions with
content
• Build for different audience
• And, have audiences build different
experiences