8. Finding your purpose
What is the bigger problem you’re trying to
solve?
What emotional connection can you tie in?
Perkbox
Purpose : To help to build a better society, one
relationship at a time.
9. Examples of purpose
Airbnb
Purpose: To make people around the world
feel like they can belong anywhere
Nike
Purpose: Bring inspiration and innovation to
every athlete* in the world.
11. 1. Recruitment and hiring
Recruitment is seen as a two way conversation more now than ever.
Millenials expect your mission, values and purpose to be the starting
point of the conversation.
Hiring and determining pay should be based on:
● Hard skills: needed to do a job
● Soft skills: people skills, emotional intelligence, teamwork
● Cultural significance attributes: character traits fostering
company culture
12. 2. Management
Leading by motivating
Transformational Leadership
…..The type of leader that Millennials want to look up to.
● Leadership style in which creating change is the aim
● Encouraged through corporate culture and employee ownership
● Obvious desire to create other leaders, not just followers or subordinates
● Empowering employees by coaching and mentoring them
● Giving them the resources they need to fully excel
13. Perks
● Bonuses
● Health Insurance
● Gym
● Dental care
● Cycle to work
Delivery
● Where are they
announced?
● How are they
communicated?
● How often are they
updated?
3. Retention: Traditional methods of
incentivisation
14. 3. Retention: What we need today
Perks
● Financial, physical and
emotional wellbeing
● For employees , friends,
family
● Learning and development
● Employee initiatives
Delivery
● Reward and recognition
● Ongoing communication
● Updating perks
● Acting on request