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#EFSConf2018
Katie McSweeney
Head of Mumsnet Work & Family
Friendly
The inspiration
Mumsnet is an internet
phenomenon
8 million messages a year
11.8 million monthly users Google Analytics, Oct 17
10th largest social network in UK Hitwise, June 17
Number one Google search result for ‘family friendly jobs’
WE WANT TO
MAKE PARENTS’ LIVES
EASIER
We realised we had influence
Campaigning for change
We want the UK to be the most family
friendly place to work in the world
Radio 4 Today All Party Parliamentary Group Mumsnet Family Friendly Awards
2017
It’s 2018 and some workplaces are
still making women choose between
their children and their careers…
40%have come back from
maternity leave to
find their job has
changed
1in7were made
redundant after
taking
maternity leave
Guardian Poll Guardian Poll
63%
don’t feel that UK
companies are family
friendly
76%
of women actually feel
less employable
since having a child
Mumsnet Family Friendly Survey Mumsnet Family Friendly Survey
500,000
women on a career
break at the moment
aim to return to work
in the future.
3/5 will move into a
lower skilled job in
order to return which
will reduce their
earnings
by a third
PwC Returnships study 2016 McKinsey Global Institute 2016
is the economic output of those who have
recently stepped out of the workforce because
they can’t find enough flexibility
Insights from recent studies
Women are almost
50%less
likelyto be involved in
entrepreneurial activity than
men despite the United
Kingdom’s being ranked
fifth on the Dell Global
Women Entrepreneur
Leaders index
PwC Returnships study 2016
Bridging the gender gap in the United Kingdom could increase GDP by
Billions of GB
Poundsover the next decade and add 840,000 female employees
to the workforce
McKinsey Global Institute 2016
Work Chat
We are all mums who had
careers...we were managers,
department heads etc. Then we had
babies and came back part time and
weren’t allowed to be managers
anymore. And how about the men we
used to manage...they are now
managers, department heads.
Having the audacity to become
a mother seems to be the
death-knell for many women’s
careers.
Can I be made to work full time after
flexi agreed?
Struggling with high powered
career with kids.
Parental leave denied.
Help?Resignation at the end of
maternity leave. Help?
Flexible working
arrangement - appeal
turned down. What next?
Return to work was a
disaster!
Work and school. How do you make it
work?
Want to apply - when to
ask for flexible hours?
A new job with more money
(we need) vs a baby (we
want)?
Flexibility...
is the most important factor our
users look for in work - 86%
80% agreed that it’s more
important to them than employee
benefits such as health
insurance, gym membership and
other incentives.
We recognise the importance of Flexibility. Where it’s not detrimental to
our business we are open to changing working patterns to accommodate
our people’s needs.
We support our returners - either through mentoring, return-to-work
seminars, planned KIT days, confidence-boosting sessions, or some
combination of the above.
We recognise the importance of Parental leave, offering enhanced
maternity leave and shared parental leave - our policies are open to foster
and adoptive parents too.
We clearly communicate our family friendly policies in our recruitment and
to our employees, so that they understand all the options available to
them.
We strive to keep family friendliness front of mind when making decisions
The importance of flex
How we can incentivise
change?
● Review your policies - Are they Family Friendly?
● Senior role models - especially men
● The government can incentivise, e.g. by taking attitudes towards flex
into account when awarding government procurement contracts
● More and better paid statutory paternity leave for dads
● We need to keep making the argument that flex is good
katie.mcsweeney@mumsnet.com
#EFSConf2018
Headline Sponsor

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Benefits of Flexible Working for Employers and Employees at #EFSConf2018

  • 2. Katie McSweeney Head of Mumsnet Work & Family Friendly
  • 3.
  • 4.
  • 6. Mumsnet is an internet phenomenon 8 million messages a year 11.8 million monthly users Google Analytics, Oct 17 10th largest social network in UK Hitwise, June 17 Number one Google search result for ‘family friendly jobs’
  • 7. WE WANT TO MAKE PARENTS’ LIVES EASIER
  • 8. We realised we had influence
  • 9.
  • 10.
  • 12. We want the UK to be the most family friendly place to work in the world Radio 4 Today All Party Parliamentary Group Mumsnet Family Friendly Awards 2017
  • 13. It’s 2018 and some workplaces are still making women choose between their children and their careers… 40%have come back from maternity leave to find their job has changed 1in7were made redundant after taking maternity leave Guardian Poll Guardian Poll 63% don’t feel that UK companies are family friendly 76% of women actually feel less employable since having a child Mumsnet Family Friendly Survey Mumsnet Family Friendly Survey
  • 14. 500,000 women on a career break at the moment aim to return to work in the future. 3/5 will move into a lower skilled job in order to return which will reduce their earnings by a third PwC Returnships study 2016 McKinsey Global Institute 2016 is the economic output of those who have recently stepped out of the workforce because they can’t find enough flexibility Insights from recent studies Women are almost 50%less likelyto be involved in entrepreneurial activity than men despite the United Kingdom’s being ranked fifth on the Dell Global Women Entrepreneur Leaders index PwC Returnships study 2016 Bridging the gender gap in the United Kingdom could increase GDP by Billions of GB Poundsover the next decade and add 840,000 female employees to the workforce McKinsey Global Institute 2016
  • 15. Work Chat We are all mums who had careers...we were managers, department heads etc. Then we had babies and came back part time and weren’t allowed to be managers anymore. And how about the men we used to manage...they are now managers, department heads. Having the audacity to become a mother seems to be the death-knell for many women’s careers. Can I be made to work full time after flexi agreed? Struggling with high powered career with kids. Parental leave denied. Help?Resignation at the end of maternity leave. Help? Flexible working arrangement - appeal turned down. What next? Return to work was a disaster! Work and school. How do you make it work? Want to apply - when to ask for flexible hours? A new job with more money (we need) vs a baby (we want)?
  • 16. Flexibility... is the most important factor our users look for in work - 86% 80% agreed that it’s more important to them than employee benefits such as health insurance, gym membership and other incentives.
  • 17. We recognise the importance of Flexibility. Where it’s not detrimental to our business we are open to changing working patterns to accommodate our people’s needs. We support our returners - either through mentoring, return-to-work seminars, planned KIT days, confidence-boosting sessions, or some combination of the above. We recognise the importance of Parental leave, offering enhanced maternity leave and shared parental leave - our policies are open to foster and adoptive parents too. We clearly communicate our family friendly policies in our recruitment and to our employees, so that they understand all the options available to them. We strive to keep family friendliness front of mind when making decisions
  • 19. How we can incentivise change? ● Review your policies - Are they Family Friendly? ● Senior role models - especially men ● The government can incentivise, e.g. by taking attitudes towards flex into account when awarding government procurement contracts ● More and better paid statutory paternity leave for dads ● We need to keep making the argument that flex is good