Defining Your Strategy

2. Entertain, inspire and equip the new generation
with the critical life skills sports naturally
provide:
• Fitness & nutrition
• Math & science
• Self-confidence & teamwork
“Authentic to kids, trusted by parents”

3. REACH:
• Kids on the screens
where they spend 8
hours a day
LEVERAGE:
• Sports = #1
entertainment
category
• Pro athletes in a
positive context
CHALLENGE & REWARD:
• Healthy behaviors
• Involvement &
participation
ENGAGE:
• Kids
• Parents

5. IN DISCUSSION (projected close):
SIGNED:
(Fall, 2013)(Fall, 2013) (Fall, 2013) (Fall, 2013) (Fall, 2013)

6. 1970s
1980s
1990s
today
tomorrow
cable/satellit
e disruption
OTT
disruption

7. TV shows & VODVideo on Gaming Consoles
Mobile & Tablet Apps
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