10. Why should you care about social media?
• Social media is an essential component of SEO & search.
• Social media has changed the game.
11. Why should you care about social media?
• Social media is an essential component of SEO & search.
• Social media has changed the game.
• It’s your responsibility to care about search!
12. Strategies You Can Leverage To Improve
Search Results:
1. Make It Dynamic
2. Encourage Collaboration
3. Facilitate Growth of Communities
4. Leverage External Web Properties
40. Takeaways:
1. Integrate dynamic social media elements into your designs,
2. Attempt to encourage collaboration & communication through design,
41. Takeaways:
1. Integrate dynamic social media elements into your designs,
2. Attempt to encourage collaboration & communication through design,
3. Your designs should facilitate the growth of communities,
42. Takeaways:
1. Integrate dynamic social media elements into your designs,
2. Attempt to encourage collaboration & communication through design,
3. Your designs should facilitate the growth of communities,
4. Leverage other Web properties to improve brand equity,
43. Takeaways:
1. Integrate dynamic social media elements into your designs,
2. Attempt to encourage collaboration & communication through design,
3. Your designs should facilitate the growth of communities,
4. Leverage other Web properties to improve brand equity,
5. It’s your responsibility as a designer and/or developer to care about search!
45. Resources
Social Design Best Practices
http://wiki.opensocial.org/index.php?title=Social_Design_Best_Practices
How Design Effects Social Media Success
http://vandelaydesign.com/blog/social-media/design-impact/
Designing for the Social Web: The Usage Lifecycle
http://bokardo.com/archives/designing-for-the-social-web-the-usage-lifecycle/
46. Thank You!
Presented by:
Kent Schnepp - Vice President of Strategy
EngineWorks, Inc.
www.engineworks.com
Twitter: kschnepp
LinkedIn: linkedin.com/in/kentschnepp