1. Writing & Promoting Link Bait
Presented by:
Kent Schnepp - Chief Strategy Officer
EngineWorks, Inc.
www.engineworks.com

2. Link Bait
Link bait (or linkbait) refers to anything on a website that encourages links from
other websites. It can include content, online tools, downloads, or anything else
that another site owner might find compelling enough to link to. Link bait is
important because most search engines use back links as a major factor in
determining ranking.

3. Define Your Strategy
1. Who is your target audience?
2. How will you promote your content?
3. Where will your content reside?
4. What is going to have the most impact?

4. Who Is Your Target Audience?
• Bloggers
• Forum Posters
• Web News Writers
• Content Creators
• Social Taggers
• Viral Connectors

5. Where Will Your Content Reside?
99.9% of the time on your domain!

6. How Will You Promote Your Content?

7. What Is Going To Have The Most Impact?

8. Lists

9. Lists

10. Images & Videos

11. Resources

12. Current Events

13. Current Events

14. Rants & Controversy

15. Other Options
• Polls & Surveys
• Interviews
• Product Comparisons
• Inspirational
• Predictions
• Satire & Parody

16. Tips & Tricks
• Relate to Community
• Research What Has Worked In The Past
• Use Images
• Write Great Titles
• Limit Ads
• Don’t Steal/Duplicate
• Timing Is Everthing
• Think Traffic i.e The Digg Effect

17. Thank You!
Presented by:
Kent Schnepp - Chief Strategy Officer
EngineWorks, Inc.
www.engineworks.com
Twitter: kschnepp
LinkedIn: linkedin.com/in/kentschnepp