12. “Healthcare, wake up. It’s not
the 1990s anymore. Social
media, google, and the internet
ARE medical therapy.
My recommendation:
DO GOOGLE IT!”
- Joyce Lee, MD, MPH
The Internet As Medical Therapy
Personal communication from Dr Joyce Lee
19. “I stumbled upon conversations among
women trying to find answers to very
basic questions that I felt should have
been answered by their physicians.
Some women were truly uninformed,
but many were simply overwhelmed.”
Deanna Attai MD
23. Key Takeaways
Social media is an
extension of
patient/provider
relationship
Opportunity to
disseminate evidence-
based information to
mitigate flow of
misleading
information
45. How To Choose The Right Channel
1. Fish where the fish
are
2. Don’t spread
yourself too thin
3. Focus on one or
two channels first
4. Always keep an eye
on bigger picture