Why Your Business Should Have a Mobile Marketing System

Focused Idea
MOBILE MARKETING CONSULTING
Focused Idea is a web development and mobile consulting firm
that offers a full range of services to engineer a successful
revenue-enhancing mobile marketing campaign for your
business. We guarantee an increase in revenues from our
services providing you with the mobile marketing campaign free
of charge if it does not add value.

Revenues Technology Personality
Revenues are guaranteed and we provide As experts in the field, we bring cutting- We are real people working with real
services on an incentive scheme to ensure edge mobile technology delivering clients who have real customers. We value
that the value you receive is maximized. campaigns that wow customers ensuring each client and create customized
top notch conversion rates. products to fit your business.

Focused Idea, LLC FocusedIdea.com 210-568-9344

WHY THE URGENCY…
 There are 6.8 billion people on the planet. 5.1 billion of
them own a cell phone, but only 4.2 billion own a
toothbrush.
Source: Mobile Marketing Association Asia

 91% of people keep their phone within 3 feet of
themselves, 24 hours a day, 365 days per year.
Source: Morgan Stanley

 3 out of 5 searches are done using a mobile phone.
 70% of all mobile searches result in action within 1 hour.
Source: Mobile Marketer


START SEEING GREEN
 If your business is not
taking advantage of the
Mobile ad space, you’re
missing out on the
hottest trend that’s
getting small businesses
seeing Green again.


INTRODUCTION

Focused Idea, LLC FocusedIdea.com

WHO WE ARE… www.focusedidea.com

We are a web development and mobile marketing campaigns to fit
mobile marketing consulting firm their needs. We are a full-service
that creates campaigns for firm offering SMS text campaigns,
businesses via various channels to mobile websites, landing pages and
ensure effectiveness and revenue mobile apps to allow your business
generation. to reach customers through
Our clients include Helotes Humane multiple channels.
Society, MyTexasPI.com, and
AthleticsCubed.com. We have built
our company around our clients by
taking the time to personalize their


A SAMPLE OF OUR CLIENTS
 We have a wide range of expertise from mom and pop shops to large
corporations


THE TRIPLE THREAT


HIT CUSTOMERS FROM 3
ANGLES
1 Mobile Website or
Landing Page

SMS Coupon
2 Campaign

3 Mobile Apps


DOMINATE THE COMPETITION
 Most businesses do not have any of the above
 Some use a maximum of 1 or 2 of the
channels to reach customers
 Rarely do businesses use apps but the market
has exploded
 Beat your competitors and dominate the
market by reaching your customers via 3
channels


MOBILE
WEBSITE


WHY MOBILE?
 FACT: Customers are using mobile to find your
competition
Source: Google "Understanding Smartphone Users," 2011


WHERE’S YOUR PHONE?
It takes 26 hours for the
average person to
report a lost wallet. It
takes 68 minutes for
them to report a lost
phone.
Source: Unisys


TV
 There are
MORE mobile
phones on the
planet than
there are TVs
Source: Jupiter


MOBILE SEARCH
 70% of all mobile searches
result in action within 1 hour
Source: Mobile Marketer

 Mobile coupons get 10 times
the redemption rate of
traditional coupons
Source: Borrell Associates
Infographic courtesy of
InfographicIgnition


WHERE’S YOUR PHONE?
91% of all U.S.
citizens have their
mobile device
within reach 24/7
Source: Morgan Stanley

9%

91%


WHERE SHALL WE GO??
 Searching for local businesses is
the #1 way people use smart
phones
source: google

 …unfortunately normal
websites look sloppy and are
hard to use on small mobile
screens


BE HONEST, YOUR SITE SU…


HOW CUSTOMERS BENEFIT
Non Mobile Website Mobile Website
 User friendly
 Loads fast
 Easy to see
 Easy to read
 Easy to take action
 Easy to find your location
 Special offers and coupons
 Drives targeted traffic that wants
to buy
 Online retailers - a mobile site
can increase consumer
engagement by 85%
 Website visitors are 51% more
likely to do business with an
online retailer with a mobile site


MOBILE
LANDING PAGE


LANDING PAGES

Don’t want a
full-blown website?


LANDING PAGE BENEFITS
1. To the point
2. Effective conversions
3. Testing ground prior to full-blown sites
4. Less expensive
5. Integrated with tap-to-call, SMS, & e-mail
technology
6. New options to integrate with Facebook, Twitter
& YouTube


TAP2CALL INTEGRATION
Click once and customers can ring you automatically!


SMS INTEGRATION
Customers click to be added to your promotional list!


E-MAIL INTEGRATION
Customers enter their e-mail to be added to your list!


SOCIAL MEDIA LANDING PAGE
1. New technology to integrate mobile landing
pages with Facebook, Twitter & YouTube
2. Fuses the two hottest markets together
3. Enables maximal exposure & marketing with the
best targeted reach


FACEBOOK INTEGRATION
Customers become fans or like a page with one click!


TWITTER INTEGRATION
Customers Tweet about your business with one click!


YOUTUBE INTEGRATION
Customers see a video about your business!


SMS COUPON
CAMPAIGN

Infographic courtesy of
Infographic Ignition


SMS MARKETING
 HOW ARE YOU STAYING IN
TOUCH WITH YOUR
CUSTOMERS?
 Text messaging has been
estimated to be 5 times more
effective than direct mail and
10 times more effective than
newspaper advertising


SMS MARKETING
Unique Features: SMS Marketing Benefits:
• It has 97% open rates • Gain new clients
• It’s immediate • Increase Customer Retention
• It’s personal • Increase brand awareness
• It’s targeted • Increase loyalty
• It’s permission based (opt-in) • Engage your customers
• It’s time sensitive • Increase sales
• It’s cost effective • Build a mobile database
• It’s environmentally friendly • You can get more traffic to your business
• It reaches your audience no matter in one hour, from a single TEXT
where they are MESSAGE; than in one year from a
search engine listing... if you know what
you're doing


THE AMERICAN LOVE AFFAIR
WITH TEXTING
 89% of the population has a
mobile phone!

 90% use mobile phones for
TEXTING

 95% of SMS texts are read in
the first 10 minutes! Read in 10 Min Not Read in 10 Min


YOUR CLIENTS LOVE TO TEXT
 It takes 90 minutes for the
average person to respond to
an email

 It takes 90 seconds for the
average person to respond to
a text message
Source: CTIA.org


GOTTA READ THAT TEXT…
 Text messaging is 5X more effective than
direct mail and 10X more effective than
newspaper advertising

 Mobile coupons get 10X the redemption
rate of traditional coupons
Source: Borrell Associates


AND MORE TEXTS…


BUILDING A SUBSCRIBER LIST
 Offer the customer an SMS coupon or
freebie

 Give customer a “special code” to text
to a number to receive the offer
– Example: Text 50PercentPizza to 54390

 You now have their number in your
database

 This will be used to send offers that will
get them back in your store


#1 – CREATE OFFER
 Give customers a small card or flyer with
their purchase

 Have flyers or a big offer sign in front of the
store or on the wall in your store

 Give customers an immediate reward
relevant to their current purchase to have
them act immediately
– Example: Receive 10% on your current
purchase! Just text 10percent to 87692

 Use other channels to build a larger list:
– Newspaper, direct
mail, radio, print, outdoor, billboards, magazi
nes, on the internet, Facebook, twitter, email


#2 – CUSTOMER SENDS TEXT

This automatically
To: 72727 Pizza Hut: $2 OFF any
puts them in your Pizza Delivered right to
MSG: 2offpizza database so you can your door all weekend
now text them through Thurs 3/21.
1(555)555-5555 Reply
offers to entice STOP 2end
them back to your
store!


#3 – AUTOMATED SMS OFFERS
 Automated but customized sms service
sends coupons to customers to bring
them back to spend more money

 Limit it to 2-3 promotions per month

 Each mobile customer in your database
will bring you an average of 2 more
transactions!


CUSTOMIZED SMS MARKETING
Selection of services offered:
 Appointment reminders
 Automated text campaigns
 Coupons and special offers
 Customer surveys
 Product voting
 SMS broadcasting


MOBILE
APPS


WHY MOBILE APPS?
 FACT: Mobile app downloads will reach76.9 billion in
2014

 And will generate $35 billion in sales
Source: IDC

 Mobile apps provide the best mobile experience
possible to consumers


WHY MOBILE APPS?
 FACT: Your customers prefer apps over mobile websites
Sources: comScore, Alexa, Flurry Analytics, 2012


WHY THE RUSH??
 In just over 3 years, over 20 billion apps
have been downloaded between iPhone
and Android devices
 40% of all Google Maps traffic is from
mobile phones
 100 Billion “PUSH” Notifications sent


QR CODES
 Are like “barcodes” in that you
scan them with your mobile phone
anywhere that it is placed
 Once scanned, customer Scan this QR Code with your
immediately sees either a coupon, Smartphone for quick access to our
mobile website.
website, or other interactive image
 Code is linked to your mobile
Make reservations, see our menu, or
order take-out from your mobile phone
with click2call ordering!
website
 Place in Ads, Direct Mail, In-Store,
Magazines, or other medians
 Used only with SmartPhones


LOYALTY COUPON QR CODES
 GPS coupons based on location
 Customers ‘check in’
to receive special
offers when near
your location
 14 million Americans
scanned QR codes in
July 2011


GOOGLE+ LOCAL
 Allows customers to easily
find you
 Drives customers who
already have interest
 Great review scores
increase your
credibility, image and
reputation
 Get quality feedback

PUSH NOTIFICATIONS
 Inform customers about:
– Coupons
– Offers
– Simple updates about
your business


SOCIAL NETWORKING APPS
 Link customers to
Facebook or
Twitter fan or
follower pages

 40% of social
media users access
sites via their
mobile device


SIMPLE AS INFO
 Simple app just
giving info
 Info on products
and services
 Restaurant menus
 Multiple formats:
PDF or text


CUSTOMIZED APPS
Selection of services offered:
 QR codes
 Loyalty programs
 Google+ Local
 Reputation management
 Push notifications
 Social media creation and links
 Information apps


YOUR CUSTOMIZED OFFER


OUR SPECIAL OFFER #1
SMS Campaign
 Meet for a personalized mobile marketing
strategy session
 We work with your business to develop
customized and targeted keyword SMS
campaigns
 Follow up with your database to create automatic
but personalized coupon generation on a periodic
basis
.

Mobile Website
 Basic plan starts with 7 pages
 Includes custom graphics and designs
 Google Maps feature for easy accessibility
 Click2Call feature for instant connection
 Bonus: QR Code Generator
.


Mobile Landing Page
 One Tap2Call, SMS or E-mail landing page
 Option to upgrade to a mobile website for a
discount at a later date
.


Social Media Mobile Landing Page
 One Facebook, Twitter or YouTube landing
page
 Option to upgrade to a mobile website for a
discount at a later date
.


Customized Web App
 Consultation to determine targeted web app
 Web app creation
 Hosting for mobile site
 Facebook and Twitter pages
 Push notifications, information apps and other
options/services available
.


NEXT STEPS


CONTACT US TODAY!
 Focused Idea, LLC (BBB A+ Rating)
 Discuss specifics including customizations or
additional offers
 Contact Brian Gibbs anytime:
– Phone: 210-568-9344
– Email: contact@focusedidea.com
– Website: www.focusedidea.com


Why Your Business Should Have a Mobile Marketing System

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