This document discusses transience and permanence in online identities. It provides statistics on social media usage in Latin America, including that Facebook is the top social network in every Latin American country. It also examines concepts like digital dualism versus augmented reality, which argues we live in one integrated reality comprised of both digital and physical aspects. The document advises marketers on best practices for using social media like Twitter to engage audiences and provide value.

1. Transcience
and
Permanenc
e in Online
eo f Selves
o utsid
nd
de a
Insi mia Niamh Thor
nt o n
e
ac ad University o
f Ulster

2. Bloggers worldwide
Source: Technorati 2011

3. ComScore details on SNS
can
atin Ameri ion
Total L n: 588 mill
t io
popula

4. Gender of bloggers
Source: Technorati 2011

5. Employment

6. Age of bloggers

7. SNS in Latin America and Spain

8. SNS in Latin America and
Spain
• No figures for Google+
• Some countries eg Cuba not on their country listing
• Ranks top 500 sites by country
• Facebook top 1 or 2 in every Latin American country with local
Google either 1 or 2

9. Venezolanas en Facebook

10. Venezolanas en Facebook

11. l
sin g Digita
rit ers Cros
rden: W
om of the Ga American
t he Bott t er- s itions
“F airies at m for In l 2012): Tran
rders ”, Foru , No 1 (Apri porar
y
Bo , Vol 5 ontem
ch C
R esear it i e s in
ntinu ure,
a nd Co u lt 1/ thornton
/
n o/a C ca.de/volume-5-
Chica .interameri
w
h ttp://ww

12. Carmody, Tim (2011) “You are Not your Name and Photo: A Call to Re-Imagine
Identity”, Wired 20th October, http://www.wired.com/business/2011/10/you-are-not-your-
name-and-photo-a-call-to-re-imagine-identity/

13. We could be like the Shakespeare of the First Folio,
dead and memorialized; or the living, collaborating,
experimental poet, playwright, actor and businessman.
He’s something of a mystery to us, but infinitely more
vital than the capital-A Author too often used to
intimidate schoolchildren.
Carmody, Tim (2011) “You are Not your Name and Photo: A Call to Re-
Imagine Identity”, Wired 20th October,
http://www.wired.com/business/2011/10/you-are-not-your-name-
and-photo-a-call-to-re-imagine-identity/

14. Claveles

15. Claveles

16. Claveles

17. Digital Dualism
an alternative view that states that our reality is both technological and
organic, both digital and physical, all at once. We are not crossing in and
out of separate digital and physical realities, a la The Matrix, but instead
live in one reality, one that is augmented by atoms and bits. And our selves
are not separated across these two spheres as some dualistic “first” and
“second” self, but is instead an augmented self. A [Donna] Haraway-like
cyborg self comprised of a physical body as well as our digital Profile,
acting in constant dialogue. Our Facebook profiles reflect who we know
and what we do offline, and our offline lives are impacted by what
happens on Facebook (e.g., how we might change our behaviors in order
to create a more ideal documentation) (Jurgenson, 2011, np).
Nathanjurgenson (2011) “Digital Dualism Versus Augmented Reality”, in The Society
Pages, 24th February, http://thesocietypages.org/cyborgology/2011/02/24/digital-
dualism-versus-augmented-reality/Info

18. What information is shared

19. Time Spent on blogs

20. Why use Twitter?

21. Advice from marketers via
Technorati:
- Be a personality, not just a brand.
- Be responsive and quick.
-Recognize and reward your fans.
-Push for organic conversation.
…
- Provide value to your audience.

22. Transcience
and
Permanenc
e in Online
eo f Selves
o utsid
nd
de a
Insi mia Niamh Thor
nt o n
e
ac ad University o
f Ulster