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A New Chapter: public library
 services in the 21st century
         Liz Macdonald
     Senior Policy Officer
       Carnegie UK Trust


                                1
Why is the Carnegie UK Trust
interested?




                               2
The legacy
Why has the Trust
returned to this policy
area?
                  • Increasing calls about
                    Carnegie libraries
                  • The current
                    challenges:
                       • Public spending
                         cuts
                       • Digital
                         developments
                       • Changing needs
                         and expectations of
                         library use
What we did

• Commissioned Ipsos MORI to carry out
  research
  – Phase 1 – secondary analysis of existing data
  – Phase 2 – omnibus poll in 5 jursidictions
Research data
• Importance of libraries to communities and to
  individuals
• Use of libraries
• Reading status
• Analysis by gender, age, social class, working
  status, family status
• Attitudes to possible service improvement
Very important or essential
 Q. [Generally speaking], how important or unimportant do you think public
 libraries [are as a service to the community]/[to you personally]?

                                                     % Essential/Very important

                   Community                                          76
  Scotland
                     Personally                          47
                   Community                                         74
   England
                     Personally                          47
                                                                 65
 N.Ireland Community
            Personally                                39
                   Community                                           79
     Ireland
                     Personally                          45
                   Community                                          77
      Wales
                     Personally                       38
Base: All adults in each territory: Scotland (1,002) August 25-29; England (1,301) September 2-8; Northern
Ireland (1,009), September 30-October 14; Ireland (1,000) September 13-22; Wales (1,018) September 16-
25
Importance of libraries – personally,
 by library usage
 Q. [Generally speaking], how important or unimportant do you think public
 libraries are to you personally?
                                           % Not important              % Fairly/very important/essential

                            Users                                              11                   89
Scotland
                     Non-users                                     61                   38
                            Users                                              14                 86
 England
                     Non-users                                      56                   41

N.Ireland                   Users                                         11 11                     89
                     Non-users                                    69                  30
                            Users                                              11                   88
   Ireland
                     Non-users                                      58                   40
                            Users                                              10                   90
     Wales
                     Non-users                                            31                   69
Base: All adults in each territory: Scotland (1,002) August 25-29; England (1,301) September 2-8; Northern
Ireland (1,009), September 30-October 14; Ireland (1,000) September 13-22; Wales (1,018) September 16-
25
Library use by territory
 Q. Now thinking about all types of public libraries, including libraries
 provided in public buildings, on-line library services and mobile libraries,
 have you used or contacted a public library in <country> in the last 12
 months?
                                    % Yes
        61
                                  50                                                 51
                                                                                                              45
                                                           40




   Scotland                  England              Northern Ireland                Ireland                    Wales
Base: All adults in each territory: Scotland (1,002) August 25-29; England (1,301) September 2-8; Northern
Ireland (1,009), September 30-October 14; Ireland (1,000) September 13-22; Wales (1,018) September 16-
25
Library use by employment status
 Q. Now thinking about all types of public libraries, including libraries provided in
 public buildings, on-line library services and mobile libraries, have you used or
 contacted a public library in <country> in the last 12 months?
                          Scotland         England         N.Ireland        Ireland       Wales

                                                                           69%
                                                 65%
61%                                                 59%                         60%                  61%
                        57%                                      58%                    56%
                                                              52%                                                  53%
   50% 51%
          45%               44% 46%45%                     46%                       46% 48%                 48%
      40%                      41%                                                                                      39%

                                                                                                               27%




        All                  Full time                Part-time                Not working                    Retired
                           employment                employment

Base: All adults in each territory: Scotland (1,002) August 25-29; England (1,301) September 2-8; Northern
Ireland (1,009), September 30-October 14; Ireland (1,000) September 13-22; Wales (1,018) September 16-
25
The value-
action gap
                      Value-
                      Action
                       (Gap
                      43% of
   I value my local   adults)
      library as a
  community asset
   (93% of adults)
                                 I use my local
                                library (50% of
                                     adults)




                                                  11
Improvements to encourage library use
Q. I’m going to read out a number of potential changes or improvements to                                                  Scotland
public library services. For each, please tell me if it would encourage you to
make more use of library services, or would it not make any difference to you?                                             England
                                                                                                                           Northern Ireland
                         % Would encourage                      Providing better information on services                   Ireland
                                                                             60                                            Wales
                             Offering more mobile services                   50                            Being able to reserve books online


                                                                             40
                                                                             30
 Modernising or improving the library building                               20                                        Improving the range and quality of books

                                                                             10
                                                                              0

  Being able to access library services in other                                                                       Providing other council
                   locations                                                                                                       services in library buildings




                                  Improving the IT facilities                                              A café or coffee shop on site



Base: All adults in each territory: Scotland (1,002) August 25-29; opening hours
                                                             Longer
                                                                    England (1,301) September 2-8; Northern
Ireland (1,009), September 30-October 14; Ireland (1,000) September 13-22; Wales (1,018) September 16-
25
Encouraging more use of library
services
    Q. I’m going to read out a number of potential changes or improvements to
    public library services in England. For each, please tell me if it would encourage
    you to make more use of library services, or would it not make any difference to
    you?
                                                               Would encourage   Would not encourage

                 Improving the range and                                46%           52%
                          quality of books
  Being able to look for or reserve books                               45%           53%
                                     online
   Providing better information on what
                   services libraries offer                             45%           53%

Providing other council services in library
  buildings, for example, adult education                               42%            55%
                 classes or benefits advice
                          Longer opening hours                           41%           57%




    Base: All English adults 15+ (1,301), 2-8 September 2011
14
Five key questions
 • Can we get better at measuring the social value and
   impact of public libraries?
 • Do we need a shared vision of the purpose of a
   public library in the 21st century?
 • Is it OK to provide the service in new and different
   ways?
 • What is the future role of library buildings as
   community assets?
 • Would more effective ‘national’ coordination or
   direction be desirable?
Measuring social
   impact and value

• Individual and community wellbeing:
  health, access to work, digital inclusion,
  literacy
• Important in lobbying for services
• Quantitative or qualitative measures
                                               16
What is the core purpose or aim of the
public library?

• for all or excluded?
• literacy/ knowledge/ information/
  culture or access to public services?
• Impact of digital opportunities and
  challenges
                                          17
How should the service be provided?
•   Trusts or local authorities
•   Use of volunteers
•   The role of the professional librarian
•   In the library or in the community

                                             18
Future role of library
    buildings as community assets


•   Cultural hubs
•   Business hubs
•   Community hubs
•   Public service hubs



                                    19
Possible benefits of national strategy/
leadership
• Local/ regional/ national
• Promoting
  – Shared services
  – Effective use of IT
  – Efficient procurement
  – advocacy
                                      20
Next steps

                               Promoting
         Dissemination
                                 debate


              Meet with
                              Conferences
             government


                        Explore
                   initiatives with
                        others


                                            21
• http://carnegieuktrust.org.uk/home
• @CarnegieUKTrust
• lizm@carnegieuk.org




                                       22

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12 11-28 corby - slides

  • 1. A New Chapter: public library services in the 21st century Liz Macdonald Senior Policy Officer Carnegie UK Trust 1
  • 2. Why is the Carnegie UK Trust interested? 2
  • 4. Why has the Trust returned to this policy area? • Increasing calls about Carnegie libraries • The current challenges: • Public spending cuts • Digital developments • Changing needs and expectations of library use
  • 5. What we did • Commissioned Ipsos MORI to carry out research – Phase 1 – secondary analysis of existing data – Phase 2 – omnibus poll in 5 jursidictions
  • 6. Research data • Importance of libraries to communities and to individuals • Use of libraries • Reading status • Analysis by gender, age, social class, working status, family status • Attitudes to possible service improvement
  • 7. Very important or essential Q. [Generally speaking], how important or unimportant do you think public libraries [are as a service to the community]/[to you personally]? % Essential/Very important Community 76 Scotland Personally 47 Community 74 England Personally 47 65 N.Ireland Community Personally 39 Community 79 Ireland Personally 45 Community 77 Wales Personally 38 Base: All adults in each territory: Scotland (1,002) August 25-29; England (1,301) September 2-8; Northern Ireland (1,009), September 30-October 14; Ireland (1,000) September 13-22; Wales (1,018) September 16- 25
  • 8. Importance of libraries – personally, by library usage Q. [Generally speaking], how important or unimportant do you think public libraries are to you personally? % Not important % Fairly/very important/essential Users 11 89 Scotland Non-users 61 38 Users 14 86 England Non-users 56 41 N.Ireland Users 11 11 89 Non-users 69 30 Users 11 88 Ireland Non-users 58 40 Users 10 90 Wales Non-users 31 69 Base: All adults in each territory: Scotland (1,002) August 25-29; England (1,301) September 2-8; Northern Ireland (1,009), September 30-October 14; Ireland (1,000) September 13-22; Wales (1,018) September 16- 25
  • 9. Library use by territory Q. Now thinking about all types of public libraries, including libraries provided in public buildings, on-line library services and mobile libraries, have you used or contacted a public library in <country> in the last 12 months? % Yes 61 50 51 45 40 Scotland England Northern Ireland Ireland Wales Base: All adults in each territory: Scotland (1,002) August 25-29; England (1,301) September 2-8; Northern Ireland (1,009), September 30-October 14; Ireland (1,000) September 13-22; Wales (1,018) September 16- 25
  • 10. Library use by employment status Q. Now thinking about all types of public libraries, including libraries provided in public buildings, on-line library services and mobile libraries, have you used or contacted a public library in <country> in the last 12 months? Scotland England N.Ireland Ireland Wales 69% 65% 61% 59% 60% 61% 57% 58% 56% 52% 53% 50% 51% 45% 44% 46%45% 46% 46% 48% 48% 40% 41% 39% 27% All Full time Part-time Not working Retired employment employment Base: All adults in each territory: Scotland (1,002) August 25-29; England (1,301) September 2-8; Northern Ireland (1,009), September 30-October 14; Ireland (1,000) September 13-22; Wales (1,018) September 16- 25
  • 11. The value- action gap Value- Action (Gap 43% of I value my local adults) library as a community asset (93% of adults) I use my local library (50% of adults) 11
  • 12. Improvements to encourage library use Q. I’m going to read out a number of potential changes or improvements to Scotland public library services. For each, please tell me if it would encourage you to make more use of library services, or would it not make any difference to you? England Northern Ireland % Would encourage Providing better information on services Ireland 60 Wales Offering more mobile services 50 Being able to reserve books online 40 30 Modernising or improving the library building 20 Improving the range and quality of books 10 0 Being able to access library services in other Providing other council locations services in library buildings Improving the IT facilities A café or coffee shop on site Base: All adults in each territory: Scotland (1,002) August 25-29; opening hours Longer England (1,301) September 2-8; Northern Ireland (1,009), September 30-October 14; Ireland (1,000) September 13-22; Wales (1,018) September 16- 25
  • 13. Encouraging more use of library services Q. I’m going to read out a number of potential changes or improvements to public library services in England. For each, please tell me if it would encourage you to make more use of library services, or would it not make any difference to you? Would encourage Would not encourage Improving the range and 46% 52% quality of books Being able to look for or reserve books 45% 53% online Providing better information on what services libraries offer 45% 53% Providing other council services in library buildings, for example, adult education 42% 55% classes or benefits advice Longer opening hours 41% 57% Base: All English adults 15+ (1,301), 2-8 September 2011
  • 14. 14
  • 15. Five key questions • Can we get better at measuring the social value and impact of public libraries? • Do we need a shared vision of the purpose of a public library in the 21st century? • Is it OK to provide the service in new and different ways? • What is the future role of library buildings as community assets? • Would more effective ‘national’ coordination or direction be desirable?
  • 16. Measuring social impact and value • Individual and community wellbeing: health, access to work, digital inclusion, literacy • Important in lobbying for services • Quantitative or qualitative measures 16
  • 17. What is the core purpose or aim of the public library? • for all or excluded? • literacy/ knowledge/ information/ culture or access to public services? • Impact of digital opportunities and challenges 17
  • 18. How should the service be provided? • Trusts or local authorities • Use of volunteers • The role of the professional librarian • In the library or in the community 18
  • 19. Future role of library buildings as community assets • Cultural hubs • Business hubs • Community hubs • Public service hubs 19
  • 20. Possible benefits of national strategy/ leadership • Local/ regional/ national • Promoting – Shared services – Effective use of IT – Efficient procurement – advocacy 20
  • 21. Next steps Promoting Dissemination debate Meet with Conferences government Explore initiatives with others 21