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Entrepreneurial Collaboration: 
Multiple Perspectives and One Replicable Research Path 
(Construction Site) 
Tatiana Pashkova-Balkenhol and 
Elizabeth Kocevar-Weidinger. 
(October 17, 2014). Take Risks, Embrace 
Change: The 2014 Conference for 
Entrepreneurial Librarians. Wake Forest 
University, Winston-Salem, NC.
7 traits of successful entrepreneurs 
 Tenacity 
 Passion 
 Tolerance of ambiguity 
 Vision 
 Self confidence 
 Flexibility 
 Rule breaking 
Robinson, Joe. (2014, January 10). The 7 
Traits of Successful Entrepreneurs. 
Entrepreneur Magazine, n. page.
Passion: 
“Most will tell you they are fueled by a passion for their product or service, by 
the opportunity to solve a problem and make life easier, better, cheaper.” 
 Student Learning 
 Faculty Collaboration 
 Information Retrieval
Rule Breaking: 
“…defy conventional wisdom. …combination of "smarts" and "aggressive, illicit, risk-taking 
activities" …often shows up in youth as rebellious behavior, such as pot-smoking.” 
(and building tall buildings!) 
 Librarians led a semester-long 
pedagogical 
collaboration with: 
Faculty 
Students 
Database vendor
Tenacity: 
“This trait is known by many names--perseverance, persistence, determination, 
commitment, resilience— but it's really just old-fashioned stick-to-it-iveness.” 
 Participants: 5 elementary, 
6 middle/junior, 5 high, 
and 6 university students 
 Tasks: find encyclopedia 
articles, magazine articles, 
and images. Use database 
functions, such as sharing, 
saving, and citing results.
Tolerance of Ambiguity: 
“This classic trait is the definition of risk-taking--the ability to withstand the fear 
of uncertainty and potential failure.” 
0% 20% 40% 60% 80% 100% 
Information 
Encyclopedia 
Image/Picture 
Magazine Article 
Find Features Comparison 
% Start with facet % Start with search 
% Within mouse range % Correct path 
% Both correct path & mouse range
Vision: 
“One of the defining traits of entrepreneurship is the ability to spot an 
opportunity and imagine something where others haven't.”
Flexibility: 
Business survival, like that of the species, depends on adaptation. Your final 
product or service likely won't look anything like what you started with.
Self-confidence: It's a belief that turns the risk proposition around-- 
you've conducted enough research and have enough confidence that you can get 
the job done that you ameliorate the risk. 
 “The library is the 
intellectual crossroads of 
the community—a house 
of stories preserving our 
memory and fostering 
communication and 
collaboration. Librarians 
can lead collaborations that 
will keep that community 
alive and vibrant.”
Entrepreneurial Collaboration: 
Multiple Perspectives and One Replicable Research Path 
(Construction Site) 
Questions? 
Thank you. 
Tatiana Pashkova-Balkenhol, Millersville 
State University 
Elizabeth Kocevar-Weidinger, Zayed 
University, United Arab Emirates.

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Entrepreneurial Collaboration: multiple perspectives and one replicable research pathb

  • 1. Entrepreneurial Collaboration: Multiple Perspectives and One Replicable Research Path (Construction Site) Tatiana Pashkova-Balkenhol and Elizabeth Kocevar-Weidinger. (October 17, 2014). Take Risks, Embrace Change: The 2014 Conference for Entrepreneurial Librarians. Wake Forest University, Winston-Salem, NC.
  • 2. 7 traits of successful entrepreneurs  Tenacity  Passion  Tolerance of ambiguity  Vision  Self confidence  Flexibility  Rule breaking Robinson, Joe. (2014, January 10). The 7 Traits of Successful Entrepreneurs. Entrepreneur Magazine, n. page.
  • 3. Passion: “Most will tell you they are fueled by a passion for their product or service, by the opportunity to solve a problem and make life easier, better, cheaper.”  Student Learning  Faculty Collaboration  Information Retrieval
  • 4. Rule Breaking: “…defy conventional wisdom. …combination of "smarts" and "aggressive, illicit, risk-taking activities" …often shows up in youth as rebellious behavior, such as pot-smoking.” (and building tall buildings!)  Librarians led a semester-long pedagogical collaboration with: Faculty Students Database vendor
  • 5. Tenacity: “This trait is known by many names--perseverance, persistence, determination, commitment, resilience— but it's really just old-fashioned stick-to-it-iveness.”  Participants: 5 elementary, 6 middle/junior, 5 high, and 6 university students  Tasks: find encyclopedia articles, magazine articles, and images. Use database functions, such as sharing, saving, and citing results.
  • 6. Tolerance of Ambiguity: “This classic trait is the definition of risk-taking--the ability to withstand the fear of uncertainty and potential failure.” 0% 20% 40% 60% 80% 100% Information Encyclopedia Image/Picture Magazine Article Find Features Comparison % Start with facet % Start with search % Within mouse range % Correct path % Both correct path & mouse range
  • 7. Vision: “One of the defining traits of entrepreneurship is the ability to spot an opportunity and imagine something where others haven't.”
  • 8. Flexibility: Business survival, like that of the species, depends on adaptation. Your final product or service likely won't look anything like what you started with.
  • 9. Self-confidence: It's a belief that turns the risk proposition around-- you've conducted enough research and have enough confidence that you can get the job done that you ameliorate the risk.  “The library is the intellectual crossroads of the community—a house of stories preserving our memory and fostering communication and collaboration. Librarians can lead collaborations that will keep that community alive and vibrant.”
  • 10. Entrepreneurial Collaboration: Multiple Perspectives and One Replicable Research Path (Construction Site) Questions? Thank you. Tatiana Pashkova-Balkenhol, Millersville State University Elizabeth Kocevar-Weidinger, Zayed University, United Arab Emirates.

Notas del editor

  1. Leading theme… how we were entrepreneurial
  2. WHY Our research question, Cover the lit review
  3. WHAT we did summary
  4. usability study process
  5. Results highlights 25% of participants chose to use the search box for their initial search rather than the faceting options. 65% of those participants followed the correct path for finding the maximum of relevant information. 75%  percent of participants that chose to facet their search initially, only 50%followed a correct path. It can be concluded that the initial choice to type in a search term or use facet options made a significant difference in the success of the search. The minimal difference in mouse clicks affirmed the path correctness. If students followed the correct path, they were more likely to stay within the acceptable mouse click range. For example, participants who followed incorrect paths for finding images, which should have been found in two and three clicks, went up to as many as 15 clicks in attempting to find correct answers.  
  6. Positive characteristics search page
  7. Positive characteristics search results Results and findings
  8. In the article, The Lone Ranger is dead: Success today demands collaboration, Wilson encourages librarians to lead the way, Conclusion