You know that your target audience is hanging out on Facebook, but you are too confused and overwhelmed with Facebook to understand how to effectively connect with them. Software entrepreneur, social media expert, and online business trainer, Brenda Horton is going to answer your Facebook questions and help you get started on a clear Facebook strategy. She is going to show you the deadly mistakes that small business owners are making on Facebook and why it is preventing them from building a loyal online community of customers.

1. How To Grow
Your Business With
Facebook
A webinar and Q&A with Brenda Horton
Twitter: @BrendaHorton -- Facebook: facebook.com/BrendaTelloHorton
Fan Page: facebook.com/HwareFB -- blog: www.hware.com/blog -- email: info@hware.com

2. Outline
• Some Facebook Statistics
• How social networking sites like Facebook are
changing the way we do business.
• Q & A Time

3. About Brenda Horton,
your online business trainer.

4. Software Entrepreneur
Hware LLC.
Social Media Strategist
Online Business Trainer
Founder of
Nevada County Online
Business Strategies Group.
Meetup.com

5. Poll

6. Why should you be
doing business on
Facebook?

7. Because
That’s
where the
fish are
swimming.

8. Facebook Statistics
• Facebook now has over 700 million
users.
• 50% of Americans are on
Facebook.
• 50% of Facebook users log on daily.

9. Facebook Statistics
• The average Facebook user has 130
friends.
• The average Fan (person who LIKES
your PAGE) has 310 friends.
• Fans click 5x more on links than
friends.

10. Think of Facebook
as a social
gathering
with your
friends and
raving fans.

11. It’s your party.
They came to
see, listen, learn,
share, discuss,
engage, and
socialize with
YOU on
Facebook!

12. That means
Facebook just
made business
very very very
social.

13. In other words,
word of mouth
(WOM) marketing has
now become social...
ONLINE!

14. People put less value on
• Advertising
• Publicity Campaigns
• Commercials with paid actors
• Over-hyped promotions
• Slick sales pitches

15. Their bullshitake
detector is on.

16. So, what is the nature
of social network
marketing?

17. Unlike SEO (search engine optimization)
Where people
are searching on
Google, looking
for an answer to
a question or
problem...

18. ...they are socializing
having real conversations
in real time with real
people whom they
know, like, and trust.

19. Friends, Fans, and Followers
ask each other for
• advice
• referrals
• recommendations

20. And ultimately, people buy from
and do business with people
they know, like, and trust.

21. This is called an online community
versus customers.

22. In today’s business environment, we
oftentimes meet online before we ever
meet offline.

23. The way we do business has changed.
It’s become more open,
transparent, and social...thanks to
social networking sites like Facebook.

24. So, from a small business owner’s
perspective, think of Facebook as an
online relationship building tool.

25. So, the question is

26. Are you hanging out where the
fish are swimming?

27. Time for Q&A.

28. ? How do I use Facebook to
promote my business?

29. Answer: Starts with understanding
the sales funnel.
A

30. Website is
your online
Real Estate
StumbleUpon
A
delicious
Email Marketing
RSS Subscribers MadMimi.com
FeedBurner.com AWeber.com
FeedBlitz ConstantContact.com

31. How many messages can you
? send without getting flagged
by Facebook as spamming?

32. Answer: Facebook uses an algorithm for
determining unusual usage.
• Number of messages to friends ratio.
• Content Similarity - posting same message on
everybody’s wall.
A • Average message usage - If you exceed normal
usage, you may get a warning.
• Time - FB keeps track of the amount of time
you spend of FB. A sudden surge will set off
alarms.
• Facebook Activity Factor (FAC) - FB monitors
your overall behavior and keeps a FAC on
each and every user.

33. ?
Should a business oriented
post only come from your
business page?

34. Answer: In general, yes.
However, many “biz” people had PROFILES before
A
PAGES came about. Perhaps they are still in
transition from transferring their Friends to “Fans”
and still post biz stuff on their Profile wall.
What’s more important is to gauge your online
community. They will let you know if they are not
interested in your “biz” related posts on your Profile
because they won’t engage you there.

35. How strong are
Facebook groups?
?
What is the best way to
use them?

36. Answer:
Facebook has 3 main areas.
A
Profiles - for personal use.
Pages - for business or non-profit.
Groups - for shared interests.

37. Answer:
Leverage the messaging feature.
Groups can be created by anyone and
A about any topic, as a space for people to share
their opinions and interest in that subject. Groups
can be kept closed or secret.
Groups are generally meant for smaller groups
of people. For example, clubs, hiking groups,
knitting groups, biking groups, cooking groups, etc.

38. ? Why does Facebook
charge tax on their ads?

39. Answer: The amount of
tax is dictated by the
jurisdiction imposed on
Facebook which is passed on
A to you, the advertiser.
So VAT Tax Applies to Facebook Ads
Advertisers with a business address in the EU will be subject
to VAT. Whether and how VAT is charged will depend on
whether you are purchasing ads for business purposes and the
country in which your business is located.
If your business is not located in the EU you will not be
required to pay VAT.

40. ? How do I link my Page
to my website?

41. Answer
to:
How do I link my Page to
my website?
A Website on Info Tag
On the Page Picture you can
put web addresses, but they
are not live links.
On your page wall you can
share links to your website.

42. How do I link my
? website to my Facebook
Page?

43. Answer
to:
How do I link my website
to my Facebook Page?
A
Use a graphic with Link to Facebook Page

44. How do I integrate
? Facebook with my
website?

45. Answer
to:
How do I integrate Facebook
with my website?
A
There is a
technical and
a strategic
answer.

46. Answer to:
How do I integrate Facebook with my website?
Like Button - most important
(replaces Share Button)
A
On Website Liking
On Facebook Wall

47. Answer to:
How do I integrate Facebook with my website?
Activity Feed Plugin Recommendations Plugin
to show users a stream of the recent likes show personalized page recommendations to your
and comments from their friends on your users based on the likes and comments across your
A
site entire site

48. Answer to:
How do I integrate Facebook with my website?
For Technical Info:
A
developers.facebook.com/docs/plugins/
developers.facebook.com/docs/guides/
web/#plugins
developers.facebook.com/docs/
reference/plugins/like/

49. What’s the purpose of
? the LIKE button for my
business?

50. Answer to:
What is the purpose Like Button?
Like button lets a user share your
A
content with friends on Facebook.
When the user clicks the Like button
on your site, a story appears in
the user's friends' News Feed
with a link back to your
website.

51. Answer to:
What is the purpose of the Like Button?
Say goodbye to the Share button because the
Like button is taking over.
A
Now after hitting the Like button, a full
story with a headline, blurb and
thumbnail will be posted to your
profile wall. You’ll also be given an option
to comment on the story link.
Previously, only a link to the story would
appear in the recent activity, often going
unnoticed by users.

52. What determines who
? (FANS) receives my
posts from my Page?

53. Answer:
Facebook’s Algorithm
called Edge Rank.
A
Edge Rank determines what gets shown
to who. It uses a post quality score. I
recommend using your wall to engage and
interact with your online community. You
can also take out ads to promote to
FANS.

54. 4 Levels of
Facebook Users.

55. 4 Levels of Facebook Users.
1. Beginner - Just getting started. Confused
and overwhelmed. Needs a clear strategy.
Not using a PAGE to build online
influence. Not clear on what an online
community really is or how to build one.

56. 4 Levels of Facebook Users.
2. Intermediate - Understands how to
navigate around Facebook. Has an online
community of at least a few hundred Fans
on PAGE, but needs a more focused
strategy of engaging and interacting with
Fans or call to action.

57. 4 Levels of Facebook Users.
3. Advanced user - Clearly understands
how to leverage Facebook as an online
marketing tool. Buys ads, uses apps, links to
and from other social networking sites,
mobile integration, video implementation,
uses analytics to measure results. Uses call
to actions. Sets clear goals and understands
conversion rates.

58. 4 Levels of Facebook Users.
4. Super Power User - Online marketers,
early adopters, online trainers. Does a lot
of split testing and measuring. Constantly
making improvements. Stays on top of the
latest changes not only on Facebook, but
on other popular social networking sites.

59. For more great Facebook tips and
strategies be sure to sign up for
Mastering The Fundamentals
of Facebook workshop!
• The workshop is designed for beginners
and intermediate users of Facebook.
• Two trainers for the price of one.
• Teach a lot of strategy, not just “How Tos.”
• Will leave with an Action Plan designed
specifically for your business.

60. Mastering the Fundamentals of Facebook.
Wednesday March 23rd
9:00 am to 5:00 pm
Holiday Inn
Grass Valley, CA
http://wp.me/Pnpjk-1iS
or
www.hware.com/lps/mastering-the-fundamentals-of-
facebook/

61. For more info go to
Mastering the Fundamentals of Facebook
http://wp.me/Pnpjk-1iS
or
www.hware.com/lps/mastering-the-fundamentals-of-
facebook/

62. For more FREE Small Biz tips
and strategies sign up for
Hware’s Blog at
www.hware.com/blog

63. More Resources
www.socialmediaexaminer - Social media training, tips, and
strategies.
www.mashable.com - Social media news
developers.facebook.com/docs/reference/plugins/like/ -
Facebook Like Button Help
www.hubspot.com - For great online marketing strategies
www.meetup.com/Nevada-County-Online-Business-Strategies-Group - Nevada County
Online Business Strategies
www.hware.com - Business blog for entrepreneurs

64. Thank you for
joining me today!