xister is a creative agency. Since 2002 we’ve been delivering high-quality communication services, where cultural and behavioural elements give life to stories around brands. No matter the media. manifesto 80 people in Rome and Milan, an over 5 million euro turnover last year, over 40 accounts in the last 2 years. And a network of side projects and fellow players, helping us to push the boundaries of our work always a little bit further.

1. 2012

2. manifesto
xister is a creative agency. 80 people in Rome and Milan,
an over 5 million euro turnover
Since 2002 we’ve been delivering last year, over 40 accounts in
high-quality communication the last 2 years.
services, where cultural and
behavioural elements give life to And a network of side projects
stories around brands. and fellow players, helping us
to push the boundaries of our
No matter the media. work always a little bit further.
Across media.
Come and look at what we HAve
Using technology as a commodity done so far.
and a frame of inspiration.
Enjoy.

3. brands

4. case histories

5. jeep people
An everlasting community reunion where Jeep’s enthusiasts can find
engaging content on all of the 4x4 legendary brand’s special events.
KEYWORDS:
ENGAGEMENT / EVENTS / BRANDED CONTENT
MEDIA:
WEB / SOCIAL
AWARDS:
NC DIGITAL AWARDs 2012-BRANDED CONTENT CATEGORY-GOLD AWARD
IAB MIXX 2012 - BRANDED CONTENT - BRONZE AWARD
ADCI 2012 - BRANDED CONTENT - BRONZE AWARD
view project

8. the moleskine orchestra
The visionary British artist Felix Thorn was asked to build
music-making sculptures that combine Moleskine objects with musical
instrument parts.
KEYWORDS:
BRANDED CONTENT / CULTURAL COMMUNICATION
MEDIA:
AMBIENT / WEB / MOBILE / SOCIAL
view project

13. honda integra
The brand new revolutionary Honda Integra launches its challenge to
the old fashioned way of moving on two wheels.
KEYWORDS:
ATL / PRINT / PHOTOGRAPHY
MEDIA:
OOH / PRINT / TV / RADIO / WEB
view project

14. Nuovo Honda Integra. Il resto è preistoria.

16. the j challenge
An across markets advert game, mainly based on social networks,
supported the launch of Jeep’s latest creative International platform
“Never Adapt”.
KEYWORDS:
ENGAGEMENT / GAMIFICATION / CHALLENGE
media:
WEB / SOCIAL
AWARDS:
INTERNET MEDIA KEY 2012 - BEST INTEGRATED CAMPAIGN
view project

18. sughi freschi Giovanni Rana
The launch of the new range of Giovanni Rana Fresh Sauces was
supported by a web strategy featuring a web spot, an original cooking
tutorial and an on-demand content web site.
KEYWORDS:
STRATEGY / BRANDED CONTENT / INTERFACE DESIGN
MEDIA:
WEB / SOCIAL
view project

21. birra peroni social media
A fun-oriented social assets management THat enforces the beer Lovers
loyalty to Peroni.
KEYWORDS:
BRAND AWARENESS / CONVERSATION / FUN
MEDIA:
SOCIAL
view project

25. premio terna
Building brand reputation through a cultural project that invests on
contemporary art as a means to encourage the diffusion of young
artists’ energy.
KEYWORDS:
DESIGN / ART / TECHNOLOGY / USER EXPERIENCE
media:
PRINT / WEB / SOCIAL / MOBILE
AWARDS:
RELEASE 2011 -INTERACTIVE KEY AWARD - MEDIA AND EDUCATIONAL
view project

30. gente del fud
The first social food network where the best food bloggers write about
italian local products and producers excellences.
KEYWORDS:
GEOLOCALIZATION / CULTURAL / BLOGGER ENGAGEMENT
MEDIA:
WEB / SOCIAL / EVENTS
view project

33. nastro azzurro website
The SAY YES philosophy lives on the new Nastro Azzurro OfficIal Website
where all the brand activities lead to.
KEYWORDS:
BRAND AWARENESS / PRODUCT WEBSITE / CULTURAL COMMUNICATION
MEDIA:
WEB / SOCIAL
view project

36. honda moto italia
The new Honda Moto Italia official website leads a regenerating process
of the brand’S digital strategies including social networks.
KEYWORDS:
BRAND AWARENESS / PRODUCT WEBSITE / USER EXPERIENCE
MEDIA:
WEB / SOCIAL
launch website

40. the hunger games
A steam punk atmosphere welcomes the challengers of “The Hunger
Games”, the latest global blockbuster based on Suzanne Collins’ novel.
KEYWORDS:
ENGAGEMENT / GAMIFICATION / STRATEGY
MEDIA:
WEB / SOCIAL
view project

43. tutto inizia da zero°
A photographic online contest that rewards users inspirations with
a week in New York.
Cafe Zero’s original tips help users to find the way to inspiration.
The online contest was supported by a social network campaign, including
facebook ads and focused posting plan, that landed on the contest page
of cafezero.it..
KEYWORDS:
ENGAGEMENT / GAMIFICATION / BEHAVIOURAL MKTG
MEDIA:
WEB / SOCIAL
launch website

47. thank you.