This deck was presented to Boston University's Dean of Students, Executive Director, Athletic Director and the BU Athletics marketing team to show my team's plan for reaching out to BU's community for the Dec. 6th men's basketball game.

1. Community Relations Strategy and Implementation Melanie Duzyj, Christy Lewis, Emilie O’Toole, Lauren Grunstein, Liz Jannaroneand Laura Schroeder

2. Agenda Goals “It Could BU” Event Details Outreach to Local/BU Community Next Steps

3. Goals

4. Goals: Community Relations Create awareness of the Boston University men’s basketball program among the BU student body and greater Boston communities Increase attendance at the December 6, 2009 BU men’s basketball game

5. Goals: Community Relations Brand thegame and its events with a family day concept and theme of“It Could BU” Develop sustainable relationships with both BU and its constituent communities

6. It Could BU

10. Refreshments donated by Raising Cane’s for families at event

16. Serving refreshments donated by Raising Cane’s

19. Create and distribute flyer via email with all information

20. Complete all initial outreach by Friday, November 6th