A 30-minute presentation for the 2014 Robotics Season. Students learn how they can use the social platforms to create awareness of their teams, showcase their members, coaches, sponsors and catalogue the journey from build to competition. The importance of being safe while being on social media channels is also discussed. There is an Alamo-FIRST resource board on Pinterest which has inforgraphic information on safety online. There are also design blueprint information and more. We address the Media and Technology Innovation Award criteria and take a look at the 2013 winner, Panteras FRC 2283 out of Mexico City. Finally we brainstorm some creative ideas for using social media to tell the entire story.

1. Social Media and Your Robotics Team

2. Connect with Alamo-FIRST

3. Use Hashtags
#omgrobots
#alamofirst

4. Social Media
& Privacy

5. Privacy

6. Privacy
EVERYONE
IS LISTENING

7. Privacy
EVERYONE
IS WATCHING

8. Feeling
Lost?

9. Social Media Resource
Privacy, Design Blueprints & More

10. Media and Technology
Innovation Award

11. Media & Technology Innovation Award
Recognizes the team that develops and
Implements the most outstanding digital
experience, marketing strategy, and rationale for
digital channels to disseminate content to its
audience and further the FIRST mission.
OPEN DATE
Midnight (Eastern), Saturday, February 1, 2014
CLOSE DATE
Midnight (Eastern), Friday,Sponsored by Comcast 2014
February 28, NBCUniversal

12. Award Criteria
“Teams are asked to develop a marketing strategy
complete with rationale for digital channels/devices to
disseminate content.
Digital media still includes websites, but can and
should be augmented with digital media for
disseminating content including social, viral* and rich
media.”
* Viral media defined as low/zero budget and homemade content.
Professionally produced content will be disqualified. Viral content is
something that premiers and is spread person-to person on the
Internet .

13. WHAT?

14. It Is About
more than a…

15. It Is About

16. Where Do I Start?

17. 2013 Winners

18. 2013 Winners

19. 2013 Winners

20. 2013 Winners

21. 2013 Winners

22. 2013 Winners

23. Idea Sharing

24. Ideas

25. Ideas
Does
your
team
listen to
music?

26. Ideas
Consider
creating quick
live videos
that tell bits
and pieces of
your story.

27. Connect with
Alamo-FIRST

28. ATTRIBUTION
Alamo-FIRST
Social Media and Your Robotics Team
by
Jennifer Navarrete
Creative Commons License: Attribution
You are free to share and adapt this work with appropriate credit.
http://creativecommons.org/licenses/by/4.0
Attribution of Non-Stock Photo Slide Images:
Blown Cover pic by laverrue http://flickr.com/photos/23912576@N05/2962194797/sizes/l/
Panteras Robotics Team site and social media http://panterasup.com/en
Instagram video by The SA Randomists http://instagram.com/thesa_randomists