The document discusses three types of experiences that converge from data: sense, reflect, and do. Sense involves perceiving real-time data from sensors. Reflect involves stepping back and putting patterns into perspective. Do involves enhanced or coached action from data analytics. Examples are given of visualizing invisible patterns from location or taxi traffic data over time. The role of context like time, season, and activity are discussed as important external factors not fully considered in current experiences. A caution is also raised that correlation does not necessarily imply causation from data.

1. Reflective experiences
From generic to P.O.V.
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QS meet up
30.03.2014
Remy Bourganel | Reflexive experience | QS show and tell meetup | NUMA | © 2014

2. Remy Bourganel | EnsadLab SociableMedia | Reflexive experience | QS show and tell meetup | NUMA | © 2014
> Sense: the experience of perceiving what’s going on, in real time,
as from data collected from sensors, or from haptics feedback.
> Reflect: the experience of stepping-back, putting into perspective
from patterns contemplation.
> Do: the experience of enhanced/coached action or decision-making
from data analytics, machine-learning, recommendation and
behavioural change algorythms.
3 experience spaces converging from data valorisation

3. Remy Bourganel | EnsadLab SociableMedia | Reflexive experience | QS show and tell meetup | NUMA | © 2014
Making the invisible
visible,
sense
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The ‘nuage vert’
Helsinki
2009
3 experience spaces converging

4. Remy Bourganel | EnsadLab SociableMedia | Reflexive experience | QS show and tell meetup | NUMA | © 2014
Making the invisible
visible,
reflect
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Dopplr traveler
footprint
2009
3 experience spaces converging

5. Remy Bourganel | EnsadLab SociableMedia | Reflexive experience | QS show and tell meetup | NUMA | © 2014
Making the invisible
visible,
reflect
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3D footprint
Time spent by location
C. Ramus, Orange, 2012
3 experience spaces converging

6. Remy Bourganel | EnsadLab SociableMedia | Reflexive experience | QS show and tell meetup | NUMA | © 2014
Making the invisible
visible,
reflect through time
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Taxi traffic in Lisbon
Line thickness: density, green: high speed, red: slow speed
2009
3 experience spaces converging

7. Remy Bourganel | EnsadLab SociableMedia | Reflexive experience | QS show and tell meetup | NUMA | © 2014
Making the invisible
visible,
reflect through time
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Taxi traffic in Lisbon
Line thickness: density, green: high speed, red: slow speed
2009
3 experience spaces converging

8. Remy Bourganel | EnsadLab SociableMedia | Reflexive experience | QS show and tell meetup | NUMA | © 2014
Making the invisible
visible,
reflect through time
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Taxi traffic in Lisbon
Line thickness: density, green: high speed, red: slow speed
2009
3 experience spaces converging

9. Remy Bourganel | EnsadLab SociableMedia | Reflexive experience | QS show and tell meetup | NUMA | © 2014
Do
Taxi traffic
About 10 mn for a taxi
Book now?
3 experience spaces converging

10. Remy Bourganel | EnsadLab SociableMedia | Reflexive experience | QS show and tell meetup | NUMA | © 2014
Do
Taxi traffic
About 10 mn for a taxi
At this time, it’s usually 30 mn.
Book now?
3 experience spaces converging

11. Remy Bourganel | EnsadLab SociableMedia | Reflexive experience | QS show and tell meetup | NUMA | © 2014
A brand perspective
Control DelegationControl Delegation
BMW: manual by default, with
assistance when required.
Google: automatic by default.

12. Remy Bourganel | EnsadLab SociableMedia | Reflexive experience | QS show and tell meetup | NUMA | © 2014
A brand perspective
Control Delegation
Google now
Iceberg logic
Only ‘Do’ visible.

13. Remy Bourganel | EnsadLab SociableMedia | Reflexive experience | QS show and tell meetup | NUMA | © 2014
A subjective perspective
Different coaches can focus data analysis differently
and deliver different recommendations.
Coach, guide, muse, teacher, sparring partner, conscience,
critical vs empathic, in the flow vs out of the flow.

14. Remy Bourganel | Reflexive experience | QS show and tell meetup | NUMA | © 2014
Designing against qualities

15. Remy Bourganel | Reflexive experience | QS show and tell meetup | NUMA | © 2014
Framework of qualities
Design is a creative synthesis activity: aiming at balancing experiential qualities.
Donald Norman’s experience model
behavioural reflective
viceral
experience

16. Remy Bourganel | Reflexive experience | QS show and tell meetup | NUMA | © 2014
Framework of qualities
Design is a creative synthesis activity: aiming at balancing experiential qualities.
Donald Norman’s experience model
behavioural reflective
viceral
experience
Functional Symbolic
Sensorial
experience
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in designer’s language

17. Remy Bourganel | EnsadLab SociableMedia | Reflexive experience | QS show and tell meetup | NUMA | © 2014
The familiar and the new
Piaget & constructivism: To solve experience B, a child builds on previous experience
A. Then negotiation happens between assimilation and accommodation.
From this comes the concept of affordances (J.J. Gibson): actions possibilities that
are readily perceivable by an actor from remembered experiences...
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Therefore, design as change agent needs to address both a marketing need to
value the perception of a disruption / people’s need to capitalise on experience.

18. Remy Bourganel | Reflexive experience | QS show and tell meetup | NUMA | © 2014
The familiar and the new applied: the desktop metaphor
For example, the desktop metaphor was purposefully referring to real world
objects as metaphors to help one grasp the abstraction of a digital ‘space’.
And this is not exclusive to digital devices.
original desktop metaphor

19. Remy Bourganel | building a vision from design | The Family | © 2014
The familiar and the new applied: the typewriter
The QWERTY keyboard was designed from technical contraints. Better options
for usage have been designed since, but the trade-off effort/benefit is perceived
as negative. The objectively better option doesn’t necessarily win!
Original Qwerty keyboard, 1880
Apple Qwerty keyboard
Dvorak keyboard, first alternative, 1936 Colemak, 2006

20. Remy Bourganel | building a vision from design | The Family | © 2014
The familiar and the new applied: the Leapmotion
Exceptional technological performance of high definition gesture movement
capture, but without any usage! Gestures in the void are counter-natural
and stress the body, without physical artefact in hand, long usage creates a fatigue.
Leap motion, gestures in the void!

21. Remy Bourganel | Reflexive experience | QS show and tell meetup | NUMA | © 2014
Where is design best suited?
Roberto Verganti/Donald Norman
meaning
incremental change radical change
technology
incrementalchangeradicalchange
technology
push
technology
epiphany
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design
market pull
(user centred)
design
time
product
Human
Centred
Design
technology change
or meaning change
R. Verganti D. Norman

22. Remy Bourganel | Reflexive experience | QS show and tell meetup | NUMA | © 2014
Crossing the chasm

23. Remy Bourganel | Reflexive experience | QS show and tell meetup | NUMA | © 2014
Diachronic vs synchronic
Muji vs…
Aether music player, evovle/learn from context (place/time)
Services involving programmable matter are diachronic.
They reveal and evolves over time. The design becomes conversational with user.
Principles are grounding the evolutions.
They help bridging evolving experiences.
They frame the big picture.

24. Remy Bourganel | Reflexive experience | QS show and tell meetup | NUMA | © 2014
Context is king
Context: People/Time (before, during, after)/Place
Minkowski’s space-time: light cone and hyper surface of the present
Minkoski’s model
Focus on Real-time value
covers the fact that before
and after matters a lot…
if not more.

25. Remy Bourganel | Reflexive experience | QS show and tell meetup | NUMA | © 2014
Context is king
time, season, weather, workload, activity, mobility:
externalities not yet considered in QS/health

26. Remy Bourganel | Reflexive experience | QS show and tell meetup | NUMA | © 2014
Correlation isn’t causality

27. Remy Bourganel | Reflexive experience | QS show and tell meetup | NUMA | © 2014
We’re not rations animals