eBook Marketing

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5 Steps for effective eBook Marketing. Choosing a book from the shelves in a library or bookstore is a very different experience from selecting an eBook online. Customers in a physical space will often wander among the shelves, going to a specific topic area, browsing the selection and pulling out a book here or there because its title sounds interesting or its artwork grabs attention. The admonition to never judge a book by its cover notwithstanding, the truth is that many a reader first notices a favourite book because of the cues presented by its cover design, size, colour or overall presentation. Online, however, those traditional, visual hints are altered, and tactile cues are missing altogether. Online, a customer must already have some idea of what she wants, even if it is just a genre or a topic area. Publishers of eBooks then, face particular challenges in helping customers discover books they may enjoy yet don’t think to search for.

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From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world. With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively. The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage. Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience. See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers See the original article on Forbes here: http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b

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Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world. Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance. For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age. Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.

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1. eBook Marketing Action Plan!

2. The bad news: We are behind & lots to do. The good news: Opportunity is vast & choices are clear

3. Be generous.1 • THE MORE WE GIVE, THE MORE WE’LL GET • INCREASE METADATA QUALITY • BUILD TRUST, CREDIBILITY, & GOOD WILL

4. Focus on keywords.2 • SEO IS KEY • DON’T GUESS – ANALYSE • MAXIMISE DISCOVERABILITY • IT’S FREE!!

5. • LINK TITLES TO EACH OTHER (UPSELL) • CLEAR CALLS TO ACTION • COMPELLING OFFERS • COMMUNITY ENGAGEMENT 3 Give great directions.

6. Invest wisely.4 “IF IT DON’T MAKE DOLLARS, IT DON’T MAKE SENSE.”

7. FOLLOW YOUR CUSTOMERS 5

Notas del editor

Come from publishing background – plan for print, doesn’t always work out. And when it does – why did it? What influenced sales?
http://www.flickr.com/photos/eflon/3261104775/sizes/l/ by eflon
Age of discovery! Good covers: Your cover MUST appeal to the digital consumer. Unfortunately a replication of the print version is often not enough. Angry robot
http://www.flickr.com/photos/feiticeira_org/4602643846/sizes/o/ by feiticeira_org
Image: http://www.flickr.com/photos/st3f4n/
Image: http://www.flickr.com/photos/st3f4n/

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