10commonmistakes
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10commonmistakes
- 1. 10 Common Mistakes at Gamification Design Ercan Altuğ Yılmaz / twitter@ercanaltug
- 2. 10 Common Mistakes at Gamification Design Meaning (Anlam), Empowerment (Güçlendirme), Social İnfluence (Sosyal Etki),Unpredictability (Tahmin edilemezlik), Avoidance (Kaçınma) , Scarcity(Azlık), Ownership (Sahiplik) ve Accomplishment (Başarı)
- 3. 1 : Just because of gamification sounds cool Gamification has a big curiosity over people these days,and every big project has a plan for gamification somehow. But althought it’s a very powerfull tool at people, it maybe not right solution for your business and it’s problems.It because your player types or business models or else. You have to analyze all of these gamification frameworks with step by step and decide to use gamification.
- 4. 2 : Business targets are not SMART! Gamification is a problem solving and process focusing solution. You have to defined your business target, and people’s behavior on your business,where is the challange and how you can create a behavior model for problem solution. These are has to be clear, understandable and reachable like SMART model.
- 5. What is SMART Target?
- 6. 3 : Try to gamify a not working process Gamification is not a standalone process for a any kind of process. It is focus on a challange or problem on a real and working a process. If your process not working with some reason if you gamify people will experience not working process for points,badges or awards,which is another mistakes we will talk under the Award.
- 7. 3 : Try to gamify a not working process For example : - Your website’s login number is low because of some cross platform UX problem or want too much information to fill up. Let’s gamify it. Give every login a new badges. People will still faces with UX problems or long forms but they love to have these badgesiso they will do these but love it.
- 8. 3 : Try to gamify a not working process Another example : - Our training videos has very low complete percentage. If you will start to give points to complete and a dayoff for 10 points,they will definitly complete these trainings. But you have to ask what is the problem? What if your videos are not playing streamly with every platform,or they are just boring! You have to focus problems and after better experience for player you can gamify the process.
- 9. 4 :Gamification is not just PBL In 2011 when the gamification word has became buzzword everyone saw examples with Point, Badges and Leaderboard. People thing it’s a set and has to be include every gamify process. Which is wrong. This wrong approuch now called ‘PBL’ is mostly prefer for gamify solution. Yes these PBL game mechanics are very powerfull to integrate your model but they are not only mechanics or even more.
- 10. 4 :Gamification is not just PBL – Duolingo’s Badges For examle Duolingo website also use PBL. But Duolingo’s Badges has power status which discrese by time. So you have to come back and take some quiz to full them up and keep your badges. Great solution for revisiting site and retention for knowlegde. Use and think with your needs on PBL mechanics.
- 11. 4 :Gamification is not just PBL – Create a new! Another example you can create your own mechanics,dont use only existing like PBL. For example a game company call «Pixofun» has a quiz based game and it has a ‘Quarantine’ mechanics that every wrong answer goes to Quarantine with how many it had answered wrong it has got that much points,and if you answer these questions correctly you can eanr those points. Great game thinking!
- 12. 5 :Carefully use Awards Awards has high potential to create a motivation on people and take action. But if you put too much awards with material based, people’s motivation will not to do an action on your solution just for winning an award. Don’t forget even Mario Bros had a motivation to saving Princess!
- 13. 5 :Gamification Awards : SAPS Model
- 14. 6 :Gamification is not plug/play thing Gamification not a one action deployment like plug/play solution. In the game flow you have to follow players actions and decided to next flow. Even if you just use PBL mechanics it will work on people but after couple months and earned millions of points , same game design won’t motivate people, you have to add mechanics and more changes for gameflow.
- 15. 7 :Gamification is not only technology Some people thing gamification is intergration with an existing engine,and system has to use these engine’s mechanics. Gamification mostly people focus and psychological background. You have to define people’s problem, create a solution on motivational and then choose a game mechanic or design or engine.
- 16. 7 :Gamification is not only technology
- 17. 7 :Gamification is not only technology
- 18. 8 : Take support from target ecosystem
- 19. 9 : Analyze and talk with your player types Like every project,if you gamify something it will be for player’s. We can call it Player Centric Design.
- 20. Phillip Toledano
- 21. Phillip Toledano
- 22. Phillip Toledano
- 23. Phillip Toledano
- 24. Phillip Toledano
- 25. Phillip Toledano
- 26. Phillip Toledano
- 27. Phillip Toledano
- 28. Phillip Toledano
- 29. Oyuncu Persona Kartları :
- 30. Oyuncu Persona Kartları :
- 31. Kullanıcı Deneyimi ve Oyunlaştırma?
- 32. Kullanıcı Deneyimi ve Oyunlaştırma?
- 33. 10 : Oyunlaştırma iterasyonsuz uygulamak Oyunlaştırma tasarımınızda bir sürü parça olmalı ve hepsini aynı anda değil, parça parça uygulayarak iterasyonlarla birbirlerinin üzerine ölçümleyerek ilerlemelisiniz.
- 34. 10 : Mihaly Csikszentmihalyi Gameflow
- 35. 10 : Mihaly Csikszentmihalyi Gameflow
- 36. 10 : Mihaly Csikszentmihalyi Gameflow
- 37. Thank you!
Notas del editor
- «10 Common Mistakes at Gamification Design»
- Gamification is a very powerfull tool and solution for every area. But mostly because of poor design and some other mistakes gamify process can be stop or player of games are not motivate like before. Lets try to list them with count of 10 and when we start to gamify a process carefully remember them.
- Gamification has a big curiosity over people these days,and every big project has a plan for gamification somehow. But althought it’s a very powerfull tool at people, it maybe not right solution for your business and it’s problems.It because your player types or business models or else. You have to analyze all of these gamification frameworks with step by step and decide to use gamification.
- Gamification is a problem solving and process focusing solution. You have to defined your business target, and people’s behavior on your business,where is the challange and how you can create a behavior model for problem solution. These are has to be clear, understandable and reachable like SMART model.
- What was the SMART model? Smart target’s has 5 subject to have. First is Specific.It didint change by people. Second is Measurable. You can point with numbers not words. Third is Attainable. Yes throwing a stone to moon is a good target for productivity but not attainable,also it has to be relevant and time based.
- Gamification is not a standalone process for a any kind of process. It is focus on a challange or problem on a real and working a process. If your process not working with some reason if you gamify people will experience not working process for points,badges or awards,which is another mistakes we will talk under the Award.
- For example : - Your website’s login number is low because of some cross platform UX problem or want too much information to fill up. Let’s gamify it. Give every login a new badges. People will still faces with UX problems or long forms but they love to have these badgesiso they will do these but love it.
- Another example : - Our training videos has very low complete percentage. If you will start to give points to complete and a dayoff for 10 points,they will definitly complete these trainings. But you have to ask what is the problem? What if your videos are not playing streamly with every platform,or they are just boring! You have to focus problems and after better experience for player you can gamify the process.
- In 2011 when the gamification word has became buzzword everyone saw examples with Point, Badges and Leaderboard. People thing it’s a set and has to be include every gamify process. Which is wrong. This wrong approuch now called ‘PBL’ is mostly prefer for gamify solution. Yes these PBL game mechanics are very powerfull to integrate your model but they are not only mechanics or even more.
- For examle Duolingo website also use PBL. But Duolingo’s Badges has power status which discrese by time. So you have to come back and take some quiz to full them up and keep your badges. Great solution for revisiting site and retention for knowlegde. Use and think with your needs on PBL mechanics.
- Another example you can create your own mechanics,dont use only existing like PBL. For example a game company call «Pixofun» has a quiz based game and it has a ‘Quarantine’ mechanics that every wrong answer goes to Quarantine with how many it had answered wrong it has got that much points,and if you answer these questions correctly you can eanr those points. Great game thinking!
- Awards has high potential to create a motivation on people and take action. But if you put too much awards with material based, people’s motivation will not to do an action on your solution just for winning an award. Don’t forget even Mario Bros had a motivation to saving Princess!
- Remember that not every awards has to be a stuff like ipad or money related things. You can use Gabe Zichermann’s SAPS model for that. After staff you can use Power,power to people has some power each other like removing another user’s comment or decided to his avatar ext. Also Access to some secret documents, or place or someone like CEO. And status that has some power on people and also on system like majorship at fousquare-swarm.
- Gamification not a one action deployment like plug/play solution. In the game flow you have to follow players actions and decided to next flow. Even if you just use PBL mechanics it will work on people but after couple months and earned millions of points , same game design won’t motivate people, you have to add mechanics and more changes for gameflow.
- Some people thing gamification is intergration with an existing engine,and system has to use these engine’s mechanics. Gamification mostly people focus and psychological background. You have to define people’s problem, create a solution on motivational and then choose a game mechanic or design or engine.
- For example ; in these days some smart watches can measure your heart beat instanly. And some company directly to used this feature at their watch application,and called it gamified.
- Even it looks like game because there is a play design on it,it’s not real gamification because it is not challange based and solving a problem with heart beat. It’s just using technology for a playfull experience.
- Like all games, at gamification player need to know game rules and they are in a gamified process. Explain all game flow to target audience, it could be your boss at office, family at your home or else? Gamification has always some surprise,sometimes good,sometimes bad because of games own nature, take support from your management team and target ecosystem.