2. Demographics
✤ 73.722.988 people
✤ Istanbul 13.255.685, Ankara 4.771.716, !zmir 3.948.848, Bursa 2.605.495 are the biggest cities
✤ 98 people per square kilometer
✤ 1.25% per year is the population growth
✤ 27.7 years is the median age
3. Economic Outlook
✤ $12,300 is GDP - per capita (PPP) 93th at world
✤ 8.8% is the actual GDP annual growth rate 16th largest economy in the world and the 6th largest economy when
compared with the EU countries
✤ 6.7% is the average GDP annual growth rate forecast 2011-2017 expected to be the fastest
growing economy of the OECD members during 2011-2017
4. Internet Usage
✤ 24.4M* internet users (penetration is %41,8*, %50 of these users are online everyday)
✤ ~35M extended universe (including all exceptions)
✤ 11.1M broadband internet subscribers (Speed distribution: %74,8 is 8 Mbit/s, %16,2 is 1 Mbit/s. Internet cost, median P Mbit/s: $4.26 )
✤ 8.2M real users are connecting to internet via their mobile phones (GSM subscribers: 63.770.384, 3G subscribers: 15.815.055)
* 12 and 12+ ages.
5. User Profile
✤ %57 Men, %43 Women
✤ %57,7 Contacting with their friends, using social networks
✤ %56,7 Researching by using search engines or other reference websites
✤ %54,9 Sending/Receiving Emails
✤ %48,9 Reading newspapers
6. Digital Ad Spend
✤ $375M Digital ad spend
✤ 29.6% 2009 - 2010 Digital ad spend growth
✤ 13.9% Digital ad spend / All media spend
7. E-Commerce
✤ 10.2M users have benefited (%42 of the total internet population)
✤ $12B* yearly transaction volume
✤ 118M* yearly transactions
* Estimation for 2011
