With the ever-changing climate of social media, it’s hard to know what’s “in” and what will help grow your business. Social media, digital marketing and new technology holds tremendous opportunities for companies looking to drive new business, retain customers, create engagement and increase revenue. So many changes have come through social media in the past few years, and no doubt that more are on their way in 2015. Interested in where it is all going? What should be in store for you for the next year? Join Erica Campbell Byrum, Director of Social Media for Homes.com and ForRent.com as she shares insight into social media trends to help you develop a social program that is proactive versus reactive.
This presentation was given to the Hampton Roads American Marketing Association by Erica Campbell Byrum, Director of Social Media with ForRent.com & Homes.com on September 11, 2014.
4. 10 SOCIAL MEDIA
TRENDS
1. Cross Functional Team Integration
2. Creating Youtility
3. Social Platform Diversity
4. Image-Based Content Rules
5. Lights, Camera, Micro-Video
6. Contests Is King
7. Activating Employees & Fans
8. Real-Time Marketing
9. Go Mobile or Go Home
10. Pay to Play Goes Mainstream
25. 90%OF INFORMATION
TRANSMITTED TO THE BRAIN IS
VISUAL, AND VISUALS ARE
PROCESSED 60,000XFASTER IN
THE BRAIN THAN TEXT.
Sources: 3M Corporation and Zabisco
38. PINTEREST NEWS NOTIFICATIONS
The News tab gives you a snapshot of what’s new with
all the different Pinners, brands and boards you follow.
Source: Pinterest
39. UPGRADE YOUR PAST POSTS
Add calls-to-action
in blog post photos.
BEFORE
AFTER
67. COOLEST
SPACE
JUNE 2011
IN YOUR
PLACE
Cost: $3,300
1. Submit photos to Facebook Page
2. Judges selected 5 semifinalists
3. Public voted for their favorite photo
How to Enter:
• Grand Prize Winner - $2,500
• Four Finalists - $200 gift cards
Prizes:
• 251 photos
• 2,213 votes
• 19,860 visits to Facebook app
• Increase of 640 new Facebook Fans
Key Metrics:
72. KEY BLOG METRICS:
• Blog traffic increased 4x in Sept ’11
• 255,000+ page views
• 214,000+ daily unique visitors
• 140 comments
• Nearly 60% of blog traffic came from post in Dec ’12
79. EMPLOYEE ACTIVATION
Your employees have a vested interest in your
company’s success. They will be your most
committed and enthusiastic ambassadors. Providing
them the opportunity and support to be visible
spokespeople on behalf of your brand drives
employee engagement, inspires collaboration and
improves customer experiences.
- Susan Emerick, IBM
“
”
103. SOCIALIZING WEARABLE TECH
RFID technology will allow spectators to take part in
fun activities around the course and share their
experiences instantly on social media using a special
wristband.
110. TAKEAWAYS
We are all now media companies and need to think like
journalists.
We need to know each channel and what works best.
We need to dedicate resources to creating visuals and micro-
videos and collecting stories.
The shift to paid has already happened. It’s time to embrace that
shift.
The only constant is change.
1.
2.
3.
4.
5.