This presentation was given on August 2, 2013 to the Virginia Association of Marketing Educators (VAME) summer conference via Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions and Homes.com. Social media is recognized as today’s front and center star in the branding and marketing arena. Beyond branding, social media provides organizations with additional immediate opportunities to enhance their results in many areas of businesses including sales, customer service, public relations, recruitment, and research and development. In this session, find out how tools such as Twitter, Facebook, Pinterest and Google+ are impacting the workplace, marketing and jobs of the future.