No Time Like the Present: Optimize Your Twitter Process for #isum13
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As you expand to new social networks, it's important to be able to balance your workload. Erica McGillivray, Social Community Manager at Moz, will show you how to use tools like Followerwonk, IFTTT, Buffer, Feedly, and more in way to get more output from your Twitter efforts. She will explain how to: - Find your targeted audience and track influencers - Speed up your content discovery for sharing - Join in conversations in a meaningful manner - Set up testing to measure your efforts - Track your success, both engagement and account growth
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No Time Like the Present: Optimize Your Twitter Process for #isum13
- 1. No Time Like the Present: Optimize Your Twitter Process Erica McGillivray, Social Community Manager at Moz! @emcgillivray #isum13!
- 2. Erica loves: • • • • • • • Seattle and gray skies! Space and time hijinks! Comic books and cosplay! Kittens, particularly Grumpy Cat! Social media (duh)! Building communities online and offline! Tea, earl grey, hot! Connect with me: Twitter: @emcgillivray! Email: erica@moz.com!
- 3. Everyone has to start somewhere @emcgillivray ! ! ! ! ! ! ! ! ! ! ! ! !#isum13!
- 5. There is no “I” in “team” @emcgillivray ! ! ! ! ! ! ! ! ! ! ! ! !#isum13!
- 10. RSS blog reader group @emcgillivray ! ! ! ! ! ! ! ! ! ! ! ! !#isum13!
- 11. Speed up content discovery @emcgillivray ! ! ! ! ! ! ! ! ! ! ! ! !#isum13!
- 12. Favorite tweet to save it IFTTT ! ! Feed.ly ! https://ifttt.com/recipes/115172! ! Pocket ! https://ifttt.com/recipes/125313! ! Instapaper! https://ifttt.com/recipes/119899 ! @emcgillivray ! ! ! ! ! ! ! ! ! ! ! ! !#isum13!
- 13. Industry-specific alerts Movie releases to Google Calendar! https://ifttt.com/recipes/116159! @emcgillivray ! ! ! ! ! ! ! ! ! ! ! ! !#isum13!
- 14. Industry-specific alerts Email if earthquake in Romania! https://ifttt.com/recipes/121925! @emcgillivray ! ! ! ! ! ! ! ! ! ! ! ! !#isum13!
- 15. Industry-specific alerts Evernote book reviews in NYT! https://ifttt.com/recipes/123273! @emcgillivray ! ! ! ! ! ! ! ! ! ! ! ! !#isum13!
- 16. Fresh Web Explorer and Fresh Alerts @emcgillivray ! ! ! ! ! ! ! ! ! ! ! ! !#isum13!
- 17. Process Bit.ly > Buffer Send bitmark ! to Buffer! https://ifttt.com/recipes/106871! ! Bitmark to Twitter! https://ifttt.com/recipes/71917! ! Bitmark to Hootsuite! https://ifttt.com/recipes/60720! @emcgillivray ! ! ! ! ! ! ! ! ! ! ! ! !#isum13!
- 18. Process Bit.ly > Buffer @emcgillivray ! ! ! ! ! ! ! ! ! ! ! ! !#isum13!
- 19. Join conversations in a meaningful manner @emcgillivray ! ! ! ! ! ! ! ! ! ! ! ! !#isum13!
- 26. Time your posts Use Followerwonk to set Buffer times! @emcgillivray ! ! ! ! ! ! ! ! ! ! ! ! !#isum13!
- 28. Health metric, not KPI @emcgillivray ! ! ! ! ! ! ! ! ! ! ! ! !#isum13!
- 29. Engagement numbers via True Social Metrics True Social Metrics! @emcgillivray ! ! ! ! ! ! ! ! ! ! ! ! !#isum13!
- 30. You can do it! Erica McGillivray, Social Community Manager at Moz! @emcgillivray #isum13!
- 31. All the tools! Free! • IFTT.com" • News.le" ! Freemium! • • • • • Followerwonk.com" Bit.ly" TrueSocialMetrics.com" Buffer.com" Feed.ly" ! Pay-to-play! • FreshWebExplorer.Moz.com" • SproutSocial.com" @emcgillivray ! ! ! ! ! ! ! ! ! ! ! ! !#isum13!