Social Image Sharing for BrightonSEO 2015

•

89 recomendaciones•46,831 vistas

Unleash your branding and gather your followers by using the right image in your social sharing. You have the basics down and your images are sized correctly, but now what? You need to figure out how to push your messaging, bring everyone to the party, and pivot quickly. You'll learn how to: - Use compelling layouts and typography that psychologically work - Create messaging to compliment your images - Work smarter with graphic designers and content marketers - Quickly pivot your images to be golden across any social media network

Redes sociales Marketing

Flare and Pivot !
for Social Image
Sharing!
Erica McGillivray

Erica McGillivray
@emcgillivray
Senior Community Manager
at Moz

“Whoever controls
the media, the
images, controls
the culture.” —
Allen Ginsberg!
@emcgillivray

Five Basic Design
Principles!
@emcgillivray

Five Psychological Triggers
for Sharing!
@emcgillivray

“Higher, further,
faster...more.” !
— Kelly Sue DeConnick!
@emcgillivray

Simple and customized templates, aka
easy image and text swaps
@emcgillivray

@emcgillivray
Simple and customized templates, aka
easy image and text swaps

@emcgillivray
A few technologies to help

Prioritize Repeatable and
Evergreen Projects!

Learn, Improve, !
and Get Results!
@emcgillivray

@emcgillivray
Rival IQ top content (90 days)!

@emcgillivray
17 posts
15 posts
Average of 468.95% lift per blog post
promoted on Twitter
Google Analytics trafﬁc data!

Thank You!!
Erica McGillivray
@emcgillivray
Senior Community Manager
at Moz

Resources!
²  Beginner’s Guide to Social Media
http://moz.com/beginners-guide-to-social-media
²  Ideal Image Sizes for Your Social Media Posts
https://blog.bufferapp.com/ideal-image-sizes-
social-media-posts
²  Must-Have Social Media Tags for Twitter, Google
+, Facebook, and More
http://moz.com/blog/meta-data-templates-123
²  Working on Complex Marketing Teams
http://bit.ly/1Hzv6Tm
²  Pablo https://buffer.com/pablo
²  Canva https://www.canva.com/

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1. Flare and Pivot ! for Social Image Sharing! Erica McGillivray

2. Erica McGillivray @emcgillivray Senior Community Manager at Moz

3. “Whoever controls the media, the images, controls the culture.” — Allen Ginsberg! @emcgillivray

5. @emcgillivray

6. @emcgillivray

7. Five Basic Design Principles! @emcgillivray

8. High contrast

9. Clean

10. Branded

11. Bold

12. Unity @emcgillivray

13. Five Psychological Triggers for Sharing! @emcgillivray

14. Match copy with images

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16. Take risks @emcgillivray

17. Establish credibility

18. Make human connections

19. Working with the Team! @emcgillivray

20. “Higher, further, faster...more.” ! — Kelly Sue DeConnick! @emcgillivray

21. <3 Designers! @emcgillivray

22. Get them excited

23. Quickly pivot

24. Quickly pivot

25. Simple and customized templates, aka easy image and text swaps @emcgillivray

26. @emcgillivray Simple and customized templates, aka easy image and text swaps

27. @emcgillivray A few technologies to help

28. @emcgillivray A few technologies to help

29. <3 Developers! @emcgillivray

30. Explain your business case

31. Implement Open Graph tags

32. Implement Open Graph tags

33. Implement Open Graph tags

34. Implement Open Graph tags

35. Implement Twitter cards

36. Implement Twitter cards

37. Build sharing into culture

38. @emcgillivray

39. @emcgillivray

40. All the info for sharing!

41. Prioritize Repeatable and Evergreen Projects!

42.

43.

44. @emcgillivray

45. Missteps Happen! @emcgillivray

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48. Clone club

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53. @emcgillivray 17 posts 15 posts Average of 468.95% lift per blog post promoted on Twitter Google Analytics trafﬁc data!

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55. Thank You!! Erica McGillivray @emcgillivray Senior Community Manager at Moz

56. Resources! ²  Beginner’s Guide to Social Media http://moz.com/beginners-guide-to-social-media ²  Ideal Image Sizes for Your Social Media Posts https://blog.bufferapp.com/ideal-image-sizes- social-media-posts ²  Must-Have Social Media Tags for Twitter, Google +, Facebook, and More http://moz.com/blog/meta-data-templates-123 ²  Working on Complex Marketing Teams http://bit.ly/1Hzv6Tm ²  Pablo https://buffer.com/pablo ²  Canva https://www.canva.com/

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