1. What did I Iearn from audience
feedback?
After going to the cinema, I asked a few people for feedback
on the music video and my digipak and advertisement. This
was an important process of improving my work, because it
enabled me to see what my target audience thought of my
work and allowed me to make some important changes
before I released them.

2. Feedback from the cinema
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After the music video had been screened at the cinema, I went around to ask
people for their opinions on the video. Most of the people I asked said that:
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The video needed more close ups and extreme close ups
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More outfit changes throughout the scenes.
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They also said that Jaleesa (The artist) should have danced more and moved
a bit more to the music.
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But on the other hand the camerawork, editing and video effects and
transitions looked really good and it looked good when placed right at the
end of the video.

3. Roughcut feedback
Before finishing and releasing the final edited version of the video, we made a rough
edit of what we hoped that the final product would look like, and we showed it to the
class. After showing our roughcut to the class, we then proceeded to get feedback
from everyone. The feedback was very positive. The things that most people within the
class seemed to like about the video was that we :
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Had really bright and attention grabbing locations (Brick Lane)
The artist was framed really well throughout the video, and never looked out of
place
The footage that we shot at tower bridge was extremely different to the footage
we shot around brick lane, and it worked really well.
The use of camera techniques such as tilting and panning was really good and it
created a different feel to the video compared to if the camera was static or just
following the artist around
We also had a great range of camera techniques such as
We had a range of shots, many long shots, mid shots, close ups, extreme close ups
They liked the low and high angle shots that we did within our video, it really made
the artist stand out
However, they also said that we needed to add a few more locations to the video, and to
also be mindful of where we placed the artist because it could look weird if we stood her in
front of a building.
When we went to film the last bit for the video, we were sure to take this criticism into mind
and be careful not to make any of these errors.