Duplicate Content SES San Francisco 2011

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Eric Enge

Depp dive on duplicate content, the way search engines define it & detect it, and the basic solutions to the problem.

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Who Am I? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The Google Patents ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],@stonetemple

Typical Web Page Left Sidebar Navigation Top Navigation Sidebar Navigation Right Sidebar Navigation Content Specific to This page @stonetemple

Input to Dupe Content Algo Content Specific to This page @stonetemple

Shingles The quick brown fox … The obtuse orangutan… The eager electric eel … The altruistic alligator … The quick brown fox … The obtuse orangutan… The eager electric eel … The altruistic alligator … = @stonetemple

Faceted Navigation Solutions ,[object Object],[object Object],[object Object],[object Object],@stonetemple

Simple Database Substitution Boston is a great place to live. Boston is the largest city in Massachusetts . I like Boston because the people are so friendly. New York is a great place to live. New York is the largest city in New York state . I like New York because the people are so friendly. = @stonetemple

Simple Synonym Substitution Boston is a great place to live. Boston is the largest city in Massachusetts. I like Boston because the people are so friendly . Boston is a wonderful place to live. Boston is the biggest city in Massachusetts. I like Boston because the people are so nice . = @stonetemple

Shingles + Synonyms The quick brown fox … The obtuse orangutan… The eager electric eel … The altruistic alligator … The fast brown fox … The hard to understand orangutan… The earnest electric eel … The well meaning alligator … = @stonetemple

Query Specific! Winter is part of nature’s way of … Storing fruit in Tupperware with proper air ventilation … Kardassian filters are often used for … Frodo Baggins is such a loveable … In the Taming of the Shrew, the … Storing fruit in Tupperware with proper air ventilation … = Fruit Storage @stonetemple

Picking the Winner ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],2006- 2011 2011 (coming soon?) @stonetemple

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<link rel="canonical" href="http://ny.com"/> ny.com/ ny.com/?id=1234 @stonetemple

Tell the Search Engine to Ignore the Parameter @stonetemple

Two Lesser Solutions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],@stonetemple

Thank You! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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3. Geek Out Alert! @stonetemple

5. I mean, serious meds @stonetemple

6. Typical Web Page Left Sidebar Navigation Top Navigation Sidebar Navigation Right Sidebar Navigation Content Specific to This page @stonetemple

7. Input to Dupe Content Algo Content Specific to This page @stonetemple

8. Example Site @stonetemple

9. Manufacturer Supplied Text @stonetemple

10. Shingles The quick brown fox … The obtuse orangutan… The eager electric eel … The altruistic alligator … The quick brown fox … The obtuse orangutan… The eager electric eel … The altruistic alligator … = @stonetemple

11. One Sort Order @stonetemple

12. Versus Another @stonetemple

13. Faceted Navigation @stonetemple

14.

15. Simple Database Substitution Boston is a great place to live. Boston is the largest city in Massachusetts . I like Boston because the people are so friendly. New York is a great place to live. New York is the largest city in New York state . I like New York because the people are so friendly. = @stonetemple

16. Simple Synonym Substitution Boston is a great place to live. Boston is the largest city in Massachusetts. I like Boston because the people are so friendly . Boston is a wonderful place to live. Boston is the biggest city in Massachusetts. I like Boston because the people are so nice . = @stonetemple

17. Shingles + Synonyms The quick brown fox … The obtuse orangutan… The eager electric eel … The altruistic alligator … The fast brown fox … The hard to understand orangutan… The earnest electric eel … The well meaning alligator … = @stonetemple

18. Query Specific! Winter is part of nature’s way of … Storing fruit in Tupperware with proper air ventilation … Kardassian filters are often used for … Frodo Baggins is such a loveable … In the Taming of the Shrew, the … Storing fruit in Tupperware with proper air ventilation … = Fruit Storage @stonetemple

19.

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